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Editors' Choice

PS4 Enlists The New York City Ballet for the Ultimate Victory Dance

BBH New York, 2 years, 11 months ago

Editors' Choice: BBH New York and Skunk's Jonathan Augustavo with a wicked spin on traditional ballet

PS4 Enlists The New York City Ballet for the Ultimate Victory Dance

BBH New York has just launched some new work for PlayStation. The spots debuted on the PS blog and on the Greatness Awaits website. 

Online play has become a massive part of PS gaming culture, and this new initiative centers on the moments of victory that are so exciting that gamers want to celebrate…maybe break out into a dance. 

With that in mind, the brand (with the help of BBH New York) has created a little something gamers can share with their friends to remind them of their victories. Working with the New York City Ballet, they’ve created a series of videos that feature some of the world’s best dancers’ interpretations of six different popular PlayStation genres, including sports like soccer and football and war, space and cops-and-robbers shooters. Each spot begins with classical dance moves that quickly give way to over-the-top (and awesome) celebratory dancing, familiar to anyone who’s seen an end-zone dance.


Advertiser

Advertiser: PS4

Creative Agency

Account Director: Melissa Hill

Account Manager: (Head) Armando Turco, Mark Williams, Mike Mueller

Creative Agency: BBH New York

Art Director: Joyce Kuan

Business Affairs: Sean McGee

Chief Creative Officer: John Patroulis

Copywriter: Jamie Rome

Creative: Dave Brown, Ian Hart

Creative Director: (DOMANI) Jon Lander

Creative Technologist: Anthony Terruso

Designer: (DOMANI) Dan Ashley

Executive Creative Director: Ari Weiss

Head of Technology: Carey Head

Head of TV / Production: Carey Head

Planner: Ben Zoll

Planning Director: Julian Cole

Producer: (Senior) John Riddle, Douglas Stivers

Strategy Director: Kendra Salvatore

Digital Production Company

Developer: Steve Matysik, Steve Young

Digital Production: DOMANI Studios

Producer: Nirmala Shome

Music and Sound

Audio Post Production: Sound Lounge

Composer: Beacon Street Studios

Executive Producer: Adrea Lavezzoli, (Sound Lound) Vicky Ferraro

Music Production: Beacon Street Studios

Producer: Toria Sheffield

Sound Mix: Tom Jucarone

Offline

Edit Assistant: Dan Gutterman

Edit Company: Arcade Edit

Editor: Nick Rondeau

Executive Producer: Sila Soyer

Producer: Lauren Cancelosi

Post Production / VFX

Colourist: Fergus McCall

Executive Producer: Dee Allen

Flame: Tristian Wake

Post Production House: The Mill

Producer: Heath Raymond

Production Company

Director: Jonathan Augustavo

DOP: Sing Howe Yam

Executive Producer: Shelly Townsend

Managing Director: Matt Factor

Producer: Annalise Rowane

Production Designer: Michael Bednark

Production Manager: Jeanne Stawiarski

Category: Gaming , Sports and leisure

Genre: choreography