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Hires, Wins & Business

Prop Store Renews Partnership with ASTP

ASTP, 2 years, 10 months ago

Movie memorabilia retailer puts ‘digital first’ marketing strategy into action with ASTP

Prop Store Renews Partnership with ASTP

Prop Store, the online movie memorabilia retailer and auction specialist, and ASTP, the social, digital and content marketing agency, have renewed their partnership with an extended brief to drive a digital first marketing strategy for Prop Store.

In recent months ASTP has worked closely on the communications for Prop Store’s live auction, and the success of this project has led to the renewed partnership between the businesses.

Prop Store founder Stephen Lane has extended ASTP’s remit to drive it’s global marketing strategy across all online and live auctions, optimise it’s E-Commerce and conversion operations and kick start it’s content marketing strategy.

The new agreement showcases how Prop Store and ASTP are collaborating to continually improve the delivery of their activity based on purchase intention, conversion data and improved marketing messaging.

Stephen Lane, Founder and CEO of Prop Store says: “As we continue to grow our business, the importance of having an optimised digital presence as well as a clear marketing strategy is increasing. We’re delighted to be working with Alex and the team at ASTP to achieve this and look forward to implementing our plans with them in 2015.”

Alex Packham, Founder of ASTP says: “At ASTP we’re constantly hammering home the message ‘digital first’. Digital and social are becoming the channels where you start planning your marketing strategy, not working from TV and other traditional channels then backwards. We’re very excited to be working with the Prop Store team on a true ‘digital first’ approach to their marketing activity.”