Production Company Tinygiant Launches in New York
Tinygiant packs a big punch as it launches with a lineup of fresh, up and coming directors, ready to challenge the production establishment.
Tinygiant is the brainchild of Veronica Diaferia, a young producer who has witnessed firsthand the changes in production over the last decade – and knows that the traditional production approach is no longer sustainable.
Tinygiant is fueled by the industry’s need for problem solvers, knowing that budgets are shrinking, as ideas keep getting bigger. Through collaboration, creativity, and the lack of pressure that comes from not having a high overhead, Tinygiant seeks to not only produce great spots, but to cultivate relationships, and provide results that go beyond expectations.
“Tinygiant thinks content in any shape or form is vital and deserves good execution and high production value,” says Veronica Diaferia, Founder/Executive Producer of Tinygiant. “We are young enough to understand that the future of commercial production is in traditional ads as much as in integrated campaigns or vine videos. We have experience producing on both small and large scales, and we want to get the most out of the ever-stretching production budgets. Our goal is to work with agencies and clients to further the creative and produce wisely, while guaranteeing the same standards that the union productions’ clients are accustomed to.”
Tinygiant’s launch comes with a selected roster of directors, with strengths in comedy, lifestyle, fashion, sports, cars, docustyle and branded content. Positive energy and a will to take that extra step into research and planning means that each director is equipped with the ability to take on the most challenging spot, and find an effective way to execute it.
Tinygiant announces its launch along with the signing of Elizabeth Mang as Midwest sales representation. Mang’s varied connections and opportunities, coupled with her insatiable drive make her a perfect match for Tinygiant. East and West Coast sales are currently conducted in house as the company seeks further independent representation.