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Président Cheese Pushes Culinary Boundaries To Inspire American Foodies

Solve Advertising & Branding, 1 year, 11 months ago

European brand taps celebrity chef Gavin Kaysen to introduce adventurous food pairings

Président Cheese Pushes Culinary Boundaries To Inspire American Foodies

Looking to build upon its reputation as one of Europe’s leading cheese experts, Président Cheese — part of the world’s largest dairy company, Lactalis Groupe—is launching its first-ever integrated campaign in the United States. The multi-million dollar effort marks the debut work from recently named agency of record, Solve, Minneapolis. The account was previously handled by HUGE of Brooklyn, NY.

The “Life Well Paired” campaign features James Beard Award Winner, Chef Gavin Kaysen, as it brings unique recipe ideas to digital video content. Other elements include a mobile-first pairing site, print in leading culinary publications, and experiential marketing, including a Guinness World Record for largest butter sculpture set at the Best of France event in Times Square.

“The Life Well Paired platform creates so many opportunities to continuously inspire foodies,” said Solve Creative Director Eric Husband. “From super digestible social posts to letting people explore cheeseboards on their phones in the grocery aisle, we wanted to bring it to life in ways that aren’t your typical recipe card.”

“Chef Kaysen is a perfect pairing,” said Solve Account Director, Ryan Murray. “Whether it’s on culinary television shows or in his own kitchen, Chef Kaysen inspires audiences to step outside their culinary comfort zone with charisma. He’s the perfect complement to Président Cheese’s 80 years of European expertise.”

The push to inspire foodies throughout this holiday season will include a Président Pop-Up Store experience in New York City with Chef Kaysen and influential bloggers in November.

Category: Dairy , Food

Genre: Documentary