Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Powerful Nike Korea Campaign Gives Kids a Voice on Day of College Entry Exams

Wieden+Kennedy Tokyo, 1 year, 11 months ago

Film features voices that come from the campaign’s social initiative ‘Be Heard’

Powerful Nike Korea Campaign Gives Kids a Voice on Day of College Entry Exams

Today all of Korea was talking about the country’s youth taking the national college entry exams, Nike Korea offered a different point of view by launching the 60-second film “Hear Us”, created by Wieden+Kennedy Tokyo. The film features the voices of Korean youth taking control of their fate and explaining the importance of sport in their lives.

The voices in the film come from the campaign’s social activation ‘Be Heard’. In partnership with KakaoTalk, a popular free mobile messaging application in Korea, Nike encouraged young Koreans to speak out by recording their voices and telling their own stories about the value of sport in their lives. Over 2000 voice recordings were submitted, with several-shared daily in the form of short films on Nike.com, Nike’s social accounts, as well as Pikicast. There were also basketball and football events hosted by Nike Korea, where young athletes were able to record their voices.


Greg White, Senior Digital Strategist at Wieden+Kennedy Tokyo says: “We wanted to give Korean kids the chance to have their voices heard, not just by us, but by their friends, parents and teachers. We used the app they use the most - KakaoTalk - to let them record their voices. We were blown away by what they had to say. We hope the films we made with their voices inspire other kids to play sport and adults to listen to them."

The film follows the successful launch of the 90-second film “Play Loud,“ which kicked off the Nike Korea Just Do It campaign in August.


Advertiser

Brand: Nike

Creative Agency

Account Management: Ollie Pym, Casey Yoneyama, Liwon Kim, Ryan Johnson

Art Director: Daisuke Maki

Business Affairs: Amber Lavender

Copywriter: Damon Kim

Creative Agency: Wieden+Kennedy Tokyo

Creative Director: Adam Koppel

Digital Strategy: Amber Lavender

Executive Creative Director: Mike Farr, Tota Hasegawa

Planner: Maria Correa

Producer: Darryl Hagans

Interactive / Digital Agency

Digital Agency: HS Ad

Media Agency

Media Agency: Innocean

Music and Sound

Composer: Eric Stamile

Executive Producer: Sara Matarazzo

Music Production: Walker

Producer: Abbey Hickman

Sound Design: Daniel Lovell

Offline

Edit Company: Cutters Tokyo

Editor: Aki Mizutani

Post Production / VFX

Colourist: Ben Conkey

Online Artist: Yu Yasuda

Producer: Timo Otsuki, Hayato Chaki, Shumpei Negami

Production Company

Director: AG Rojas

DOP: Alexander Disenhof

Executive Producer: Jackie Kelman Bisbee, Scott Howard

Producer: Timothy Kerrison, David Hong

Production Company: Park Pictures

Production Designer: Brian Croke

Category: Clothing/fashion , Sports

Genre: Dialogue , People