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Powerful New Fairy Film Urges Parents & Kids to #NeverStopHugging

Leo Burnett London, 2 years, 4 months ago

Tantrum's Amanda Blue directs a touching tale of father & son for Leo Burnett London & Holler

Powerful New Fairy Film Urges Parents & Kids to #NeverStopHugging

Today sees the launch of a new campaign for Fairy Non Bio. Created by Leo Burnett London and Holler, the campaign features a two-minute online film that focuses on the power of a hug between a father and son, launching ahead of Father’s Day (June 21st) 

The film ‘Learning to Hug’ tells a powerful and emotional story about a subject that many of us recognise but rarely talk about. 

From the moment they’re born, we hug our babies constantly, because we know instinctively the power those hugs have. They make us feel safe, nurtured, connected and loved. But as our babies grow up, we embrace them less and less. So, if we know how powerful hugs are, why does this happen - and can we do anything about it?

In the film, we experience the real-life story of father, Stephen and his son Ben (the real Stephen and Ben feature in the film), from those first tender moments together through to the present day. 

From those close, formative years to the distance that grew between them, we learn why the hugging stopped and watch as they rediscover how soft hugs can be an incredibly powerful force.

Through this new film, Fairy Non Bio celebrates its brand idea of ‘The Power of Soft’, and champions the idea that we should #NeverStopHugging our babies – no matter how old they are.

Creative Agency

Account Management: Gabriele Berti

Account Manager: (Lead) Sarah-Jayne Ljungstrom

Art Director: Nick Bygraves

Copywriter: Emma Brooke

Creative Agency: Leo Burnett London & Holler

Creative Director: Will Pyne & Charlie Martin

Executive Creative Director: Justin Tindall

Planner: Kit Altin, Cristina Tudor & Laura Jones

Producer: Emma Clapton

Music and Sound

Composer: Lennert Busch

Sound Engineer: Arge @ Envy


Editor: Nik Hindson @ Assembly Rooms

Post Production / VFX

Colourist: Steffan Perry @ Framestore

Production Company

Director: Amanda Blue

DOP: Ian Murray

Producer: Stuart Wrigglesworth

Production Company: Tantrum

Production Designer: Ben Smith

Category: Cleaning products , Home

Genre: Documentary