• Language
    • GERMAN
    • FRENCH

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Poulehouse Cares For Chickens in this Clucking Eggcellent Animated Campaign

The brilliant film, directed by Akama, highlights Poulehouse's policy of caring for chickens throughout their lives

Poulehouse Cares For Chickens in this Clucking Eggcellent Animated Campaign

Killing chickens for eggs? Cluck that!

In their first ever campaign, the French brand Poulehouse (French for "chicken house") aims to shake up the egg industry. The brand is committed to caring for its hens for their entire natural lives. Most farms dispose of hens after 18 months when their egg production starts to drop. In France alone that means up to 50 million chickens a year.  

The film follows a group of resourceful hens on a farm that is not a Poulehouse who flock together to rise up against the prevailing farming practices. Created entirely in 3D, the project required three months of production, using a cartoon style to illustrate a dark reality while leaving a smile on your face. The 60 second version of the film will be broadcast on French TVs in addition to digital media.

You can check out the film in full below:

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Client: Poulehouse

Agency: Brandstation

Director: Akama

Production: Wizz


Producers: Matthieu Poirier / Ilona Marcus

Music: THE

Category: Dairy , Food