Plus & Starwood Hotels Open Up Excitement with Mobile Check-in Film
New York-based creative content agency Plus recently collaborated with the brand design team at Starwood Hotel & Resorts’ to create a series of funny and irreverent films highlighting the hospitality brand’s revolutionary new “Keyless Key” smartphone check-in capabilities now available at three of its global brands: W, Aloft, and Element. Starwood is the first in the hospitality to introduce a truly keyless and mobile check-in technology.
“Keyless Key” includes a new door lock system that uses Bluetooth technology to connect to an iPhone or Android app and enable guests to check-in and open their room doors using their smartphone instead of a keycard. The feature is supported within the Starwood Preferred Guest (SPG) App.
Advertiser: Starwood Hotels & Resorts Brand Design Group
Creative Agency: Plus
Music and Sound
Editor: Jeremiah Shuff & Chelsey Blackmon
Director: Jeremy Hollister & Judy Wellfare
DOP: Zak Mulligan
Producer: Anna Marie Pitman
Category: Services, toursim , Travel