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Hires, Wins & Business

Plaza Films in Australia Launches Loaded Content

Plaza Films, 1 year, 11 months ago

Production company opens its doors with a new approach to content marketing

Plaza Films in Australia Launches Loaded Content

Plaza Films has launched Loaded Content, a production company that brings together experts in the field of interactive video technology, the most experienced seeders in the Australian marketplace, and the production expertise of co-founders Peter Masterton and Caroline David.

Loaded Content creates relevant and engaging content, it seeds it so the right people watch it, and applies interactive video technology to determine browsing habits, facilitate e-commerce opportunities, and provide detailed analytics on consumer behavior.

Loaded Content not only represents Plaza's roster of award winning directors but also new signings in Paul Goldman, who has just directed his latest documentary The Diplomat, The Artist and The Suit, which aired on the ABC earlier this month. Crystal Moselle, who received much acclaim for her feature documentary The Wolfpack, which won the Grand Jury Prize at Sundance this year. Toby Morris whose TV series Dog Squadron aired on SBS in August, and Tom Spark who recently directed Remnants of War, a documentary to raise awareness for Humanitarian Mine Action in South East Asia.

Says David: "Everyone is making content, but a lot of content, even good content often doesn't end up being watched - either by the right people or by enough people.  What we have created with Loaded Content is a company which will not only produce great work, but will put it in front of the target audience in a format that makes it more interactive and engaging. It's an exciting time for our industry and I'm looking forward to seeing where this new venture takes us."

Says Masterton: "Loaded Content is a totally new offering in the market place.  It's creative led and we will be making smart, entertaining and relevant work that seeks to set new standards in this field. This, coupled with the cutting edge technology we are bringing to the table, makes it a very exciting proposition, because the work will actually be seen by the consumers who matter and viewer reactions will be measurable. It's a platform to create as well as market."