Play with These Tooting Fruits on BBH NY's Scented Marker Web Experience
Launching on the heels of the popular "Blueberry" spot, Mr. Sketch Scented Markers is bringing the toots in a bigger way with a new interactive website. Now, tooting fruit lovers can join in the "scent extraction process," encouraging consumers to engage with the popular scented marker in a multimedia environment.
The Mr. Sketch brand re-launched this summer, blowing fans away with its first-ever TV commercial that generated a resurgence in buzz about the "nostalgic" marker scents.
"We're excited about the success of the ad campaign, which increased awareness of Mr. Sketch Scented Markers. Consumers' passion for the brand was evident with strong online viewership and positive feedback," said Victor Misawa, Vice President of Marketing. "The website is the natural extension as we reintroduce consumers to the playful scents, colors and creativity that Mr. Sketch brings to the marker category."
The website invites consumers into the factory where they become part of the fruitful journey by selecting a fruit and watching it move through the experience. Consumers can create their own scented symphony using six different toot-happy fruits from the beloved blueberry to the wild watermelon playing over three optional musical tracks. While the fruits toot (as you tap, click or press keys on your keyboard), every scent released is collected and analyzed to ensure maximum "smellability." Musicians can let it rip by clicking on different fruits and tunes- sharing their musical creation with friends and family.
MrSketch.com also features "Scentivities" to inspire creativity and imagination as children color the factory with Mr. Sketch Scented Markers. The interactive website expands beyond desktop to both tablet and mobile for an entertaining experience across all platforms.
Advertiser: Mr. Sketch
Creative Agency: BBH New York
Category: Home , Stationery
Genre: Digital , Music performance