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Creative

Pizza Hut & Host Launch A Cheesy Campaign That’s A Little Too Hot to Handle

staging.lbbonline.com, 2 years, 1 month ago

Spearheaded by two online videos that show the problems with being too hot and that being cheesy is good

Pizza Hut & Host Launch A Cheesy Campaign That’s A Little Too Hot to Handle

Pizza Hut, the home of the Stuffed Crust, today launched new Chillidog and Cheesydog pizzas.
The new Chillidog Stuffed Crust features chilli sauce and a cheese-infused hot dog stuffed inside the crust of customers’ favourite pizzas. With the addition of chilli sauce as the base sauce on the pizza, Chillidog Stuffed Crust is the perfect choice for those who like it a little bit hot.

For those not sure they can handle the heat, the Cheesydog Stuffed Crust features a cheese-infused hot dog stuffed into the crust of their favourite pizzas and finished with melted cheddar cheese on the outside making it perfect for those who like it a little bit cheesy.


The campaign, created by Host Sydney, sees two long-form videos ‘Hotties’ and ‘Dads’, appear across social channels and YouTube. They are supported online by 15-second spots and digital advertising, as well as a national and regional radio campaign.

The Chillidog Stuffed Crust, ‘Hotties’ video sees a number of good-looking people describing the downside of being a babe, pointing to the idea that being just a little bit hot is a good thing.

The video ‘Dads’, for Cheesydog Stuffed Crust, is released in time for Father’s Day and features three lovable dads defending their right to tell dad jokes, arguing that a little bit of cheese is a good thing.

Pizza Hut Australia head of marketing and innovation Fatima Syed said: “We are so excited to introduce these two new pizzas, both are not only great tasting but offer something for everyone – whether you like it a little bit hot or a little bit cheesy.”

“We’ve brought in a lot of humour for this campaign, exploring the insight that a little bit of some things is often the right amount. We wanted to have fun and celebrate the family pizza occasion which has to cater to different taste preferences,” Syed said.

The Cheesydog and Chillidog Stuffed Crust pizzas are available nationally for a limited time are available with customers’ favourite toppings. Both pizzas come with a mustard and tomato sauce sachet to finish it all off in true hot dog style.

Follow the campaign by visiting Pizza Hut Facebook, Instagram and Twitter, or through campaign hashtags #phchillidog #phcheesydog.

Creative Agency

Creative Agency: Host

PR: Access

Media Agency

Media Agency: Mediacom

Production Company

Production Company: Moth Projects

Category: Food , Pizza

Genre: Comedy , Digital