Pitch's Bonefish Grill Rebrand is Full of Flavour
The fresh fish experts at Bonefish Grill are reinventing themselves with the launch of “Incredible Served Daily,” a new tagline and marketing campaign focused on the company’s mission to be incredible at everything they do – every single day. The campaign was created by the Los Angeles advertising agency Pitch, which was named creative agency of record for Bonefish Grill last September. The brand re-launch is Bonefish Grill’s first in more than 14 years. Check out the spots here.
“This is an ambitious, creative campaign that captures Bonefish Grill’s real craft, care and variety in the kitchen and behind the bar,” said Rachel Spiegelman, President of Pitch. “The campaign embraces ‘incredible’ not only in the brand’s overall feel but incredible in the detail and complexity of the food and drink Bonefish offers..”
“Incredible Served Daily highlights how Bonefish Grill is striving to be incredible every moment we have with our guests,” said Stephen Judge, president of Bonefish Grill.
The first piece of the new initiative focuses on Bonefish Grill’s IN + ON Bar Bites Menu, which is creating a whole new bar experience for diners; multiple mouth-watering, small plates at a great value from On the Bun Sliders served Dim-Sum style in a bamboo steamer with choice of Chipotle Shrimp or BBQ Pork to On the Stack Tostadas featuring crispy wonton layers and choice of Ahi Tuna Tartare or Chipotle Shrimp.
Account Director: Rebecca Rothstein
Account Manager: Michelle Finelli
Art Director: Bryan Evans
Chief Creative Officer: Xanthe Wells
Chief Strategy Officer: Sara Bamossy
Copywriter: (Senior) Andrew Ciaccio
Executive Creative Director: Gage Clegg
Head of TV / Production: Ivana Bahn
President: Rachel Spiegelman
Strategist: Sara Cobaugh
Digital Production Company
Senior Producer: Laura Keseric
Edit Assistant: Gary Burns
Edit Company: Bicep
Editor: Nate Connella
Producer: Esther Gonzalez
Post Production / VFX
Colourist: Terry Politis
Category: Restaurants , Retail and restaurants