Pirelli & C. SpA Appoints DDB Paris as Global Agency
DDB Paris selected by Pirelli & C. SpA to develop the global marketing platform and to coordinate all worldwide advertising activities.
Pirelli has always been seeking new ways and new languages to create tools to transmit a way of being, without ever forgetting its history and tradition.
To keep the fire burning, Pirelli’s Global Marketing and Retail team led by Guido Maestri conducted an international agency review early this year.
DDB Paris was selected to partner with Pirelli. The agency will coordinate all worldwide advertising activities from traditional and new media to local work and central events. The mission includes product support and sponsorships like F1 and Inter. DDB Paris will be required not only to handle the central activities, but also to coordinate the work of the network in the key Pirelli markets.