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Piranha Bar Gives Irish GAA Football Stars the 'This is the Life' Treatment

Piranha Bar, 2 years, 1 month ago

Rothco's offbeat and charming mixed-media campaign for AIB's GAA Sports sponsorship

Piranha Bar Gives Irish GAA Football Stars the 'This is the Life' Treatment

GAA is Irish football (the one with lots of handballs and kicking the ball over the cross bar!) and AIB’s new sponsorship deal gave Piranha Bar the chance (through Rothco, Dublin) to create a buzz about its much-loved stars with fun, fresh spots that stand out from the millions of TV promos for GAA—they’re charming, celebratory and infectiously feel-good!

The two multimedia pieces are ‘This is the Life’ films, featuring two star players, James O’ Donoghue and Paul Flynn. The spots made the most of every one of those 30 seconds, packing in heaps of fun stuff with childhood photographs, archives and live-action shots, all complemented by quirky 2D animations and motion graphics. 

The reception to the campaign by the fans has been so positive—claiming the number one top Twitter trend in Ireland the day it aired.

Piranha Bar commented ‘By keeping the production emphasis on research, creative thinking and motion graphics, we were able to create a campaign that made a huge splash. It was one of those rare occasions when limited resources drove the creative expression down a really positive route.’


2D Animation & Compositing: Conor Whelan

2D FX Animator: Mark Shaw

3D Design: Cormac Kelly

Creative Agency

Art Director: Stephen Mangan, Ciara Rapple & Paddy Thunder

Creative Agency: Rothco

Creative Director: Bobby Byrne

TV Producer: Barbara-Ann Chaney

Music and Sound

Audio Post Production: Reelgood

Performer: Oddisee 'That's Love'

Sound Engineer: Dean


Editor: Damien McDonnell

Production Company

Director: Richard Chaney

Producer: Emily Brady

Category: Events , Sports and leisure

Genre: Animation , Editing , Storytelling , Visual VFX