Piranha Bar Gives Irish GAA Football Stars the 'This is the Life' Treatment
GAA is Irish football (the one with lots of handballs and kicking the ball over the cross bar!) and AIB’s new sponsorship deal gave Piranha Bar the chance (through Rothco, Dublin) to create a buzz about its much-loved stars with fun, fresh spots that stand out from the millions of TV promos for GAA—they’re charming, celebratory and infectiously feel-good!
The two multimedia pieces are ‘This is the Life’ films, featuring two star players, James O’ Donoghue and Paul Flynn. The spots made the most of every one of those 30 seconds, packing in heaps of fun stuff with childhood photographs, archives and live-action shots, all complemented by quirky 2D animations and motion graphics.
reception to the campaign by the fans has been so positive—claiming the number
one top Twitter trend in Ireland the day it aired.
Piranha Bar commented ‘By keeping the production emphasis on research, creative thinking and motion graphics, we were able to create a campaign that made a huge splash. It was one of those rare occasions when limited resources drove the creative expression down a really positive route.’
2D Animation & Compositing: Conor Whelan
2D FX Animator: Mark Shaw
3D Design: Cormac Kelly
Art Director: Stephen Mangan, Ciara Rapple & Paddy Thunder
Creative Agency: Rothco
Creative Director: Bobby Byrne
TV Producer: Barbara-Ann Chaney
Music and Sound
Audio Post Production: Reelgood
Performer: Oddisee 'That's Love'
Sound Engineer: Dean
Editor: Damien McDonnell
Director: Richard Chaney
Producer: Emily Brady
Category: Events , Sports and leisure
Genre: Animation , Editing , Storytelling , Visual VFX