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Creative

Pierre Winther's New Book 'Nothing Beats Reality' Launches

Saatchi & Saatchi Worldwide, 2 years, 6 months ago

Book features curated selection of high-concept visuals that innovate as much as they inspire

Pierre Winther's New Book 'Nothing Beats Reality' Launches

Pierre Winther is a world-renowned conceptualist, raconteur, image-maker, and visionary. Born in Copenhagen and today based in Berlin, Winther has been pushing the boundaries of photography and film since 1985. With his mind deeply rooted in cinema, he manages to tell entire stories in single moments with his complex imagery. 

Nothing Beats Reality is a carefully curated selection of Winther’s prolific oeuvre spanning a quarter of a century. It contains his revolutionary editorials, campaigns, and high-concept visuals, such as Winther’s most iconic image of a man riding a 17-foot tiger shark. This daring image was achieved on a mammoth 1992 shoot in the Great Barrier Reef and produced without digital manipulation. 

Shark Riding appears on the cover of this book and inspired its title, Nothing Beats Reality. Winther commented on how he arrived at the title for the book: “I think the narrative of the man riding a 17 feet tiger shark visually sums up my general approach to image-making, which is this balance of danger and illusion with a playful nod to the viewer. And at the same time I see the image as a hint to the title ‘Nothing Beats Reality’ and visa versa.”


Category: Books , Publications and media

Genre: Photography