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Creative

Photoplay's Scott Otto Anderson Gives a Thumbs Up to St.George Bank

Photoplay Films, 2 years ago

Saatchi & Saatchi Sydney showcase the #PowerofThumbs with new campaign

Photoplay's Scott Otto Anderson Gives a Thumbs Up to St.George Bank

Photoplay Films director Scott Otto Anderson has recently directed #PowerofThumbs for St. George Bank to promote its everyday banking account via Saatchi & Saatchi Sydney.

The content campaign shines the spotlight on a digit that has too long been in the shadows; finally giving the overlooked thumb its due. 'Power of Thumbs' is a campaign that consists of eight content films and sees a host of hero thumbs talk through the banks’ helpful everyday account app features, such as Cardless Cash, SMS alerts and tech innovations like the Fingerprint Login and Apple Watch app. It suggested that everyday banking is now so simple that even your thumb could do it.

The director, Scott Otto Anderson, tapped into a world of puppet-inspired thumbs and detailed whacky miniature sets; including a French patisserie, a city gym, and a science lab. Anderson cast improv comedy actors in each ‘thumb role’ with hilarious results.



“I cast real people from an improv comedy background and then got them to act out the scenes with their actual thumbs, as this really lands the humour much more than a VO booth could do,” he explained.

Photoplay Films executive producer Oliver Lawrance says: “This campaign puts a spin on the smart phone banking tool and what is possible with our little thumbs. It cuts through all the clutter in the banking sector with something that is immediately funny and charming.” 

Creative Agency

Art Director: Pierre-Antoine Gilles

Copywriter: Guy Hobbs

Creative Agency: Saatchi & Saatchi Sydney

Executive Creative Director: Mike Spirkovski

Executive Producer: Paul Johnston

Managing Partner: Toby Aldred

Senior Business Director: Suzanne Leddin

Music and Sound

Sound Production: Nylon Studios

Offline

Editor: Simon Njoo

Post Production / VFX

Post Production House: FSM

Producer: Tina Braham

Visual Effects: Howard Hill

Production Company

Director: Scott Otto Anderson

DOP: Daniel Ardilley

Executive Producer: Oliver Lawrance

Production Company: Photoplay Films

Production Designer: Virginia Mesiti

Category: Banking , Finance/insurance

Genre: Comedy , Visual VFX