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Creative

Photoplay's Scott Otto Anderson Directs An Extraordinary World

staging.lbbonline.com, 2 years, 7 months ago

In the new campaign for global dairy brand Pauls via creative agency The Monkeys

Photoplay's Scott Otto Anderson Directs An Extraordinary World

Photoplay Films director Scott Otto Anderson’s latest work for global dairy brand Pauls via creative agency The Monkeys has seen him create an ‘Extraordinary World’ of miniature proportions.  

Briefed to bring to life a fantastically parallel universe, the live action and VFX TVCs (‘Stop and Go’ and ‘Maurice’) invite viewers to visit Paul’s town – a magical world that celebrates colourful characters, charmed streetscapes and offbeat abodes.

Shot in Prague over four days, Anderson worked with a global creative team, concept artists Matt Hatton and Kurt van der Basch and renowned production designer Martin Krejzlik, to design and build a pint-sized model town with a dairy twist.


The purpose built, 20-metre-wide set took three months to create and is home to a landscape of quirky detailing, including a teapot caravan, a milkshake house and a custard cup cottage.

To create a realm of possibility that is both warm and believable, the set builds and miniature elements of varying scale were mainly shot in-camera.


Says Photoplay’s Anderson: “Whilst the campaign is meant to evoke happy memories of childhood, I also wanted to convey a level of realism by shooting in-camera as much as possible and by enlisting a modern aesthetic to the spot’s overall look and feel.”

Photoplay Films executive producer Oliver Lawrance believes Anderson was the perfect fit for the campaign due to his experience with hands-on sets builds, in-camera effects, and using VFX where necessary whilst not relying on CGI.

“We are thrilled with Scott’s latest work and had a great time coming up with a truly unique campaign alongside the creative team at The Monkeys, who proved super supportive the whole journey through,” said Lawrance.

Advertiser

Advertiser: Parmalat Australia

Brand: Pauls Milk

Marketing Manager: Scott McTaggart

General Marketing Manager: David Waugh

Creative Agency

Art Buyer: Dave Ladd & Barbara Humphries 

Copywriter: Paul Bruce

Creative Agency: The Monkeys

Executive Creative Director: Scott Nowell

Group Content Director: Kate Blackadder & Mitchel O'Donohue

TV Producer: Jade Rodriguez

Senior Content Manager: Katie Wong-Hee

Music and Sound

Music Production: Elliot Wheeler, Turning Studios

Sound Design: James Martell, Nylon Studios

Offline

Editor: Simon Njoo

Post Production / VFX

Colourist: Billy Wychgel

Flame: Karen Fabling

Post Production House: Alt VFX

VFX Supervisor: Jesse Bradstreet

Production Company

Director: Scott Otto Anderson

DOP: Ginny Loane

Executive Producer: Oliver Lawrance

Production Company: Photoplay Films

Production Designer: Martin Krejzlik

Concept Artists: Matt Hatton & Kurt van der Basch

Genre: Storytelling , Visual VFX