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Creative

Photoplay's Husein Alicajic Directs 'Your Body' for Australian Unity

staging.lbbonline.com, 2 years, 7 months ago

Commissioned by creative agency Spinach to create a cutting edge narrative

Photoplay's Husein Alicajic Directs 'Your Body' for Australian Unity

Directed by Photoplay’s Husein Alicajic, the latest campaign, titled 'Your Body', presents an edgy new direction for the Australian Unity brand whilst highlighting that their customers have the freedom to choose their own individual health providers.

The TV campaign creates a match cutting narrative underscored by a driving, energetic track, to tell the story of several different people unified in their commitment to training and pushing their body further from dawn to dusk.

Category: Beauty/health , Health care

Genre: Storytelling