Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Photoplay's Armand De Saint-Salvy Directs SKODA Smartlink

Photoplay Films, 2 years ago

The campaign via DDB Sydney asks just how far you would go to be connected to your car

Photoplay's Armand De Saint-Salvy Directs SKODA Smartlink

Photoplay Films comedy director Armand De Saint-Salvy is behind the hilarious new campaign ‘Smartlink’ for SKODA via DDB Sydney. 

Testing out just how far customers will go to be connected to their car, the campaign sees a SKODA cyborg salesman show off how the auto brand’s new technology, Smartlink, connects between a car and its owner via a USB implant in his arm.

Armand was brought on board to amp up the laughs, capturing the action with 11 hidden cameras that caught out seven unsuspecting customers who watched on in shock as the salesman connected to the car using the futuristic implant.

“In casting we sought a salesman who was incredibly believable and had some charisma,” he says. “Part of the brief was to get authenticity, pranks only work when people believe in them.” 

Released this week, the campaign is already proving a hit, clocking up over 700,500 views on Facebook. It’s also taken out Best Interactive Ad of the Week on BestAds.

Photoplay Films executive producer Oliver Lawrance says: “It’s an innovative approach for SKODA and a campaign that packs a clever and surprising punch. I’m really pleased with the results and hope the video hits keep on coming.”

Creative Agency

Business Director : Katherine Butterworth

Chief Creative Officer: Toby Talbot

Creative Agency: DDB Sydney

Creative Director: Peter Galmes & Simon Veksner

Head of Content Production: Sevda Cemo

Producer: Anna Wright-Hands

Senior Art Director: Jade Manning

Senior Copywriter: Vincent Osmond


Editor: Joe Morris

Post Production / VFX

Post Production House: Cutting Edge

Production Company

Director: Armand de Saint-Salvy

Executive Producer: Oliver Lawrance

Producer: Suzanne Kim

Production Company: Photoplay Films

Genre: Digital , Experiential