Philadelphia Cheese Re-appoints JWT as Pan-European Creative Agency
Mondelēz International has re-appointed long-standing partner J. Walter Thompson as its pan-European creative agency for the Philadelphia cream cheese brand.
In re-establishing the 50-year old partnership, J. Walter Thompson and Philadelphia are looking to grow the brand’s share of the market by further developing the strategic and creative platform that will continue to build on the brand’s great advertising heritage.
Philadelphia, is the world's most popular cream cheese and one of Mondelēz International’s multi-billion-dollar brands, in Europe alone Philadelphia is close to $1bn value and invests multimillions upon advertising and media each year.
Greta Hammel, Philadelphia European Equity Manager said: “We are delighted to re-appoint JWT and look forward to working closely with a tried and tested partner who shares our passion and vision. This new chapter for Philadelphia across Europe will create exciting new creative work to drive a great brand further forward still”
Toby Hoare, J. Walter Thompson Europe CEO said: “We are thrilled to have the opportunity to continue to make this iconic brand increasingly relevant and loved across Europe.”
Category: Dairy , Food