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Peter Dinklage Lends Voice to W+K Portland's Powerful New Chrysler Spot

Wieden+Kennedy Portland, 2 years, 6 months ago

Ad champions the 'Kings & Queens of America' with Drive Proud campaign

Peter Dinklage Lends Voice to W+K Portland's Powerful New Chrysler Spot

Wieden+Kennedy Portland has launched a new, inspiring campaign for Chrysler. Narrated by Peter Dinklage of Game of Thrones fame, the “Drive Proud” campaign celebrates success through hard work across all walks of life, from entrepreneurs and small-business owners to self-employed contractors, designers and artists. 

Throughout the launch spot and three additional 30-second television spots rolling out later in the month, the campaign features Becky Hammon (NBA assistant coach, San Antonio Spurs), Alexis Ohanian (cofounder of Reddit), Phil Ivey (professional gambler/entrepreneur), Kwaku Alston (photographer) and Caroline Styne (restaurant owner), among others. 

The campaign, which will run April through June, will be supported by digital and print extensions. 

Creative Agency

Account Management: Cheryl Markley / Lani Reichenbach / Stephanie Montoya

Art Director: John Dwight

Business Affairs: Karen Murillo

Copywriter: Alex Romans

Creative Agency: W+K Portland

Creative Director: Aaron Allen / Kevin Jones

Executive Creative Director: Joe Staples / Mark Fitzloff

Head of Production: Ben Grylewicz

Media Planner: Alex Barwick

Producer: (Art) Grace Petrenka / Amy Berriochoa

Project Manager: Jane Monaghan / Annie Quach

Strategist: Cat Wilson / Sarah Biedak

TV Producer: Endy Hedman

Music and Sound

Audio Post Production: Joint

Producer: Sarah Fink

Song: 'Blood and Stone'

Sound Mix: Noah Woodburn


Edit Assistant: Kristy Faris

Edit Company: Joint

Editor: Nicholas Davis

Executive Producer: Patty Brebner

Producer: Leslie Carthy

Post Production / VFX

Flame: (Lead) Katrina Salicrup

Flame Artists: David Stern

Post Production House: Joint

Producer: Alex Thiesen

Smoke: David Jahns

Production Company

Director: Samuel Bayer

DOP: Samuel Bayer

Executive Producer: Roger Zorovich

Line Producer: William Green

Photographer : Samuel Bayer / John Clark

Production Company: HSI

Category: Automotive , Cars

Genre: Dialogue , Scenic