Performics Named a Top 30 Global Digital Agency Network in RECMA’s The DARD
A new agency evaluation study published by RECMA revealed Performics as a Top 30 global digital agency network. Performics, ZenithOptimedia’s performance marketing network, ranked 19th overall in RECMA’s 4th edition of the evaluation, which—through “The DARD Index”—evaluates how digital agency networks have structured their global operations across North America, Europe, Asia Pacific and Latin America.
Performics global CEO Michael Kahn said, “RECMA’s evaluation of Performics is a testament to our 2014 global growth. We grew organically and through acquisitions—including our acquisition of Berlin search engine optimization leader, AKM3. We’ve now extended our balanced global coverage to 34 countries and 43 cities and have excelled in driving multi-national performance marketing success for our growing client base.”
In order to build the most effective digital agency network selection tool for advertisers, The DARD’s analysts met with 60 global digital agency executives and 50 global advertiser marketing executives around the world. The DARD then analyzed 68 digital agencies that positioned themselves as global digital networks. The selection was then streamed down to 30 networks, which—like Performics—met the standards of a true global digital agency network.
The study also ranked the top 30 digital networks by the four digital perimeters of expertise, including Customer Engagement, Consultancy, Technology & Production and Search & Activation. The study noted that Performics excelled in the Search & Activation perimeter versus other agencies that specialize in search, display, social and affiliate marketing. As the performance marketing arm of Publicis Groupe, Performics was one of 8 Publicis Groupe agencies included in the report. Publicis Group was rated the number 1 communications group in the study.
Michael Kahn added, “The study provides a strong foundation for Performics to build upon. In 2015, we plan to continue to grow our global network to best serve our clients, and we anticipate moving even further up in RECMA’s evaluation in coming years.”