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Cannes 2016

Pereira & O'Dell Nabs Six Cannes Lions

Pereira & O'Dell, 2 years, 3 months ago

'What Lives inside' brings home hardware while 'Fist Bump' remains a contender

Pereira & O'Dell Nabs Six Cannes Lions

Pereira & O'Dell brings home 6 Lions from 2015 Cannes Lions International Festival of Creativity, 2 silvers, 4 bronze.

In Cyber Lions, 1 Silver and 2 Bronze go to Intel + Dell's "What Lives inside" for Web Series, Storytelling and User Generated Content respectively. 

In Branded Content and Entertainment Lions, a Bronze goes to Intel + Dell's "What Lives Inside" social film campaign. 

In Film Craft Lions, "What Lives Inside" earned a silver and a bronze for Casting and Direction.

Additionally, Pereria & O'Dell has 8 shortlisted items in Film, Cyber, Outdoor Press and Promo & Activation for both Intel + Dell's "What Lives Inside" and Coca-Cola "Crossroads" campaign.

For the second consecutive year, there was no Grand Prix awarded at the festival which makes Pereira & O'Del lreigning champs for Intel + Toshiba's "The Beauty Inside" in 2013.

All winners can be viewed on the Cannes Lions Archive here. 

Branded Content & Entertainment Lions

Bronze 

- Original User-Generated Content - “What Lives Inside" - Intel + Dell


Cyber Lions

Silver Lion (Campaign)

- Webisodes/Series - “What Lives Inside”- Episode One, Intel + Dell 

- Webisodes/Series -“What Lives Inside”- Episode Two - Intel + Dell

- Webisodes/Series - “What Lives Inside”- Episode Three - Intel + Dell 

- Webisodes/Series - “What Lives Inside”- Episode Four - Intel + Dell 

Bronze 

- Storytelling, “What Lives Inside - Intel + Dell 

Bronze 

- Use of Co-Creation & UGC– “What Lives Inside” – Intel + Dell

- Content Placement (Copy/Image/Audio/Video) -”What Lives Inside” - Intel + Dell 

- Integrated Multi-Platform Campaign (Online/Offline) - “What Lives Inside” - Intel + Dell 

- Other Consumer Products (Including Durable Goods) - “What Lives Inside - Intel + Dell 

Film Craft Lions

Silver Lion

- Casting - “What Lives Inside”- Episode One, Intel + Dell 

- Casting - “What Lives Inside”- Episode Two - Intel + Dell

- Casting - “What Lives Inside”- Episode Three - Intel + Dell 

Casting - “What Lives Inside”- Episode Four - Intel + Dell 

Bronze Lion

- Direction - “What Lives Inside”- Episode One - Intel + Dell 

- Direction - “What Lives Inside”- Episode Two - Intel + Dell 

- Direction - “What Lives Inside”- Episode Three - Intel + Dell

- Direction - “What Lives Inside”- Episode Four - Intel + Dell 


Film Lions

Shortlist

- Long Fiction Film (Over 10 Minutes) - “What Lives Inside - Intel + Dell link     

Outdoor Lions

Shortlists

- Drinks (Alcoholic & Non-Alcoholic) - “Crossroads” Fist Bump - Race – Coca-Cola        

- Drinks (Alcoholic & Non-Alcoholic) - “Crossroads” Fist Bump – Religion - Coca-Cola      

Press Lions

Shortlist

- Non-Alcoholic Drinks - Fist Bump – “Artist” - Coca-Cola

- Non-Alcoholic Drinks - Fist Bump – “Religion” - Coca-Cola

- Non-Alcoholic Drinks - Fist Bump – “Tattoo” - Coca-Cola 

- Non-Alcoholic Drinks - Fist Bump - “Race” - Coca-Cola 

Promo & Activation Lions

Shortlist

- Use of Social Audience in a Promo Campaign - “What Lives Inside” - Intel + Dell - link  

Category: It, phones, Av and computers , Tablets

Genre: Experiential , Storytelling , Visual VFX