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Hires, Wins & Business

Output Group Launches to Shape Brands for Future Success

staging.lbbonline.com, 2 years, 5 months ago

New immersive content studio Allez! launches as part of re-structure

Output Group Launches to Shape Brands for Future Success

Design agency Studio Output is being integrated into a new design and branding company, called Output Group. The re-structuring sees individual teams Studio Output (London), Found Studio and Studio Output (Beijing) come together under parent company Output Group, as well as the newly-formed Allez! Studio.

Output Group’s vision is to build a modern family of creative businesses shaping brands for the future. Consumer and digital insight will feed into all studios within the network, providing brands and clients with a framework for creative ideas and design craft. It launches with existing clients Viber, Sony, Baidu and the BBC.

As part of the launch, Output Group is also announcing a brand new studio, Allez! Studio, which will deliver cutting-edge immersive content. Headed up by Group MD, Ian Hambleton, Allez! will create exciting, large-scale immersive content for experiential projects and events. The company already has an impressive track record in producing immersive content for brands, including a live projection-mapping piece for producer and musician Labrinth’s performance at last year’s MTV Music Awards in Glasgow.

Studio Output (London) will remain the lead agency within the group, supplementing greater knowledge in each studio and becoming the heartbeat of all brand conversations for clients across the group.Studio Output launched in 2002 and hit £1 million turnover and 16 people by 2010. In 2015, Output Group turned over £5 million with 43 people and offices in London and Beijing.

Ian Hambleton, MD at Output Group commented:  "We currently offer a range of design and branding services but the launch of Output Group will allow both our service offering and the business to grow. It means we can scale up our fantastic team and offer an essential layer of strategic insight for all projects and clients within the group.

Allez! seemed like the next natural progression for us. We’ve been increasingly doing big-budget immersive content work for high-profile brands like Sony Music, BBC and Penguin and it’s something we see as a real growth area in the industry. It also allows us to tap into the exceptional talent of creative collaborators, digital artists and interactive designers that make up our Glug events network.

We’re really excited to launch this studio and expand our offering."