Out-Of-This-World Visitors Land at Walmart in Super Bowl Ad
Walmart is marking 2020 with its first ever foray into Super Bowl advertising. 'Famous Visitors', which will air in the first quarter of Sunday's game, takes inspiration from a spot it launched last year for the Golden Globes.
Created by Publicis Groupe's dedicated Walmart agency Dept W, 'Famous Visitors' is the sequel to 'Famous Cars'. Whereas Famous Cars featured the likes of Scooby Doo's Mystery Machine, the Batmobile and Lightning McQueen from Cars, this year's effort highlights the 'out-of-this-world' convenience of the US supermarket's pick up service with a series of shopping themed cameos from famous extraterrestrials.
It turns out that Buzz Lightyear, Flash Gordon, the crew from Mars Attacks, Bill S. Preston Esq. and those coffee-obsessed aliens from Men In Black are equally keen for the utmost in convenience when it comes to their groceries.
The spot was directed by Hungry Man's Wayne McClammy.
Featured Companies: The Den Editorial , Publicis New York , Mill LA
Client
Client: Walmart
Campaign Title: Famous Visitors
Creative Agency
Agency: Publicis Groupe/Dept W
Agency Location: New York, New York
Chief Creative Officer Publicis New York and Dept W: Andy Bird
Executive Creative Director: Josh Horn
Creative Directors: Peter Defries, Alan Wilson
Associate Creative Directors: Rodrigo Panucci, Alexandre Abrantes
Copywriter: Andrew Hurwitz
Art Director: Camilla Ciappina
Executive Producer/Director of Integrated Production: Jenny Read
Producer: Ariana Ekonomou
Music Producer: David Steinberg
Director of Business Affairs: Robin Oksenhendler
Senior Business Affairs Manager: Suzanne Voss
Senior Art Producer: Amy Salzman
President, Dept W: Jamie Rosen
Group Account Director: Lauren Pulwer
Account Supervisor: Audrey Thorn
Assistant Account Executive: Madi Mucha
Media Agency
Media Strategy and Buying: Haworth
SVP, Executive Media Director: Heather Kruse
VP, Media Director: Shannon Kast
VP, Director of Digital Strategy: Michelle Rowe
Director, Media Strategy: Jenna Sundeen
Director, Digital Media Strategy: Megan Schuller
Music Licensing
Music, Talent & IP Supervision / Licensing by Creative License
Production
Production Company: Hungry Man
Director: Wayne McClammy
Executive Producer: Mino Jarjoura
Line Producer: Rick Jarjoura
Director of Photography: Jonathan Sela
Photography
Photographer: Richard Thompson III
Photographer’s Agent: Brite Productions
Production Company: Madactive
Post Production: Recom Farmhouse
Editorial
Editorial Company: The Den Editorial
Editor: Christjan Jordan
Partner/Executive Producer: Mary Ellen Duggan
Senior Producer: Jonlyn Williams
Jr. Editor: Hannelore Gomes
Asst. Editors: James Bird, Shannon Strong
VFX
VFX Production: The Mill
Executive Producer: Anastasia Von Rahl
Producer: Lori Talley
Production Coordinator: Michael Novo
Executive Creative Director: Chris Knight
VFX Supervisor: Matt Fuller
2D Lead: Ben Smith
CG Lead: Yarin Manes
2D Artists: Jake Albers, Franz Kol, Susanne Scharping, Chris Russo, Joseph Tang
3D Artists: Chris Goodrich, Christian Sanchez, Daniel Soo, Daniel Stern, Danny Garcia, Elizabeth Hammer, Michael Lori, Fabio Marzo, Luis Sanchez, Mahmoud Elragheb, Malcolm Moseley, Manan Bachkaniwala, Matthew Bell, Michael Kash, Monique Espinoza, Nico Sanghrajka, Omar Taher, Patrick Vidal, Raphael Phillips, Tom Graham, Victor Duncan, Patrick Keogh, James Hansell, Ivor Griffin, Andreas Graichen, Hannah Bahyan, Stefan Hoare
Matte Painting: Andy Wheater, Gillian George
Animation: Randy Link, Jacob Murphy, Erica Estrada, Justin Murphy, Matt Connolly, Gustavo Gonzalez, Maxime Cronier, Laurie Estampes
Colour: The Mill
Colourist: Matt Osborne
Colour Producer: Blake Rice
Music and Sound
Music Company: New Math
Executive Producer: Kala Sherman
Composer: Casey Smith
Sound Designer: Jimmy Harned
Sound Designer: Dan Sammartano
Record and Mix: Harbor
Executive Produver: Jesse Schwartz
Audio Producer: Cammie McGarry
Mixer: Steve Perski
Animation
Visual Effects and Animation: INDUSTRIAL LIGHT & MAGIC, A LUCASFILM LTD. COMPANY
VFX Supervisor: Eddie Pasquerello
VFX Associate Producer: Eric Schroeder
VFX Production Coordinators: Brandon Dickson
Production Assistant: Samantha Panganiban
VFX Editor: Jenni O’Byrne
Compositors: Behnam Shafiebeik
Generalist/Environment: Andy Proctor
Layout: Maria Newall, Gurpreet Singh, John Levin
Lighting TD: Leandro Estebecorena
Digital Paint/Roto: Trevor Hazel, Sam Stewart, Natalie Smith
Associate Pipeline TD: Sarah Trop, Katherine Sanchez
Technical Support: Allie Moon
Executive Producer: Jill Brooks
Animation: Warner Bros. Animation
Category: Retail and Restaurants , Supermarkets
Genre: Animation , Comedy , Dialogue , People , Visual VFX