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Creative

Organ Donor PSA Will be the Most Heartbreaking Thing You See Today

staging.lbbonline.com, 2 years, 5 months ago

Central Films' Rodrigo Garcia Saiz directs a heart-wrenching film for DDB Argentina & FATH

Organ Donor PSA Will be the Most Heartbreaking Thing You See Today

Los Angeles-based Central Films North’s award-winning director Rodrigo Garcia Saiz teams up with DDB Argentina to deliver an affecting story of a loving canine that follows his best friend and sole companion to the end in the new PSA “The Man and the Dog” for FATH (Fundación Argentina de Transplante Hepático). The spot harkens to the story of Japan’s most famous dog, Hachikō, and finds a dog and his elderly owner going about their daily routine, radiating a genuine and lasting bond in their interactions. When the man suddenly has a health crisis, the loyal pup chases the ambulance and meekly awaits the return of his buddy outside the emergency room doors. The dog is innately drawn to a woman being wheeled out of the hospital as it becomes apparent that she now possesses the last essence of his best friend. 

No stranger to heavy-hitting PSA work, Garcia Saiz has garnered acclaim for his past spots, including a 2013 Cannes Bronze Lion for the shocking AMIS “Discussion,” a 2011 Cannes Gold Lion win for the memorable AMIS “Office” as well as a 2013 Bronze Lion the provocative anti-bullying PSA “Playground.”


Advertiser

Advertiser: FATH

Creative Agency

Account Director: Daniela Tucci

Creative: Hernán Juaregui

Creative Agency: DDB Argentina

Executive Creative Director: Beto Cocito

Executive Producer: Diane Jackson

Project Manager: Pablo Banchieri

Music and Sound

Sound Engineer: Nicholas Papaleo

Offline

Edit Assistant: Caleb Helper

Edit Company: The Whitehouse Chicago

Editor: Matthew Wood

Executive Producer: Kristin Branstetter

Producer: Caitlin Morris

Post Production / VFX

2D Artists: Michael Sarabia, Jonathan Freeman

2D Lead Artists: Randy McEntee

Colourist: Luke Morrison

Executive Producer: Andrew Sommerville

Post Production House: The Mill

Producer: Samantha Letzler

Production Company

Directors: Rodrigo Garcia Saiz

Executive Producer: John Barreiro

Production Company: Central Films North

Production Service

Production Service Company: Rebolucion Argentina

Category: Corporate and social , Health

Genre: Storytelling