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Awards and Events

OMD Wins Gold at the Festival of Media Asia Awards

staging.lbbonline.com, 2 years, 6 months ago

Taking home Gold in the Effectiveness Category for ‘Penny the Pirate’ campaign

OMD Wins Gold at the Festival of Media Asia Awards

OMD is pleased to announce it has won four Gold awards for the agency's Luxottica ‘Penny the Pirate’ campaign at the Festival of Media Asia Pacific Awards last night, making OMD the most awarded media agency of the night.

‘Penny the Pirate’ took home Gold in the Effectiveness category, Gold for Best Communications Strategy, Gold for Best Targeted Campaign, as well as the overall ‘Campaign Of The Year’ award. 

OMD’s national head of strategy, Gavin Gibson said: “Gold in the effectiveness category is especially pleasing as it is something as an agency we have placed emphasis on.”

The campaign raises awareness of children’s eye health through a free children’s book and app, and was developed with m2m and Saatchi & Saatchi for OPSM.

“These award wins are testament to the great work the m2m team have been delivering,” added Gibson.

The campaign has previously picked up media awards including three awards at the Cristal Festival 2014 (2 x Emerald, 1 Sapphire) and Silver at the Spikes Asia Festival of Creativity 2014.

Held in Singapore, the Festival of Media Asia Pacific Awards celebrate the best in media thinking and communications across the APAC region.