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Creative

O&M NY's Caterpillar Campaign Turns Trucks Into a Moving Golf Course

Ogilvy & Mather North America, 2 years, 4 months ago

Pro golfers Erimo and Marimo Ikeuchi tee off for an impressive new spot

O&M NY's Caterpillar Campaign Turns Trucks Into a Moving Golf Course

Caterpillar and Ogilvy & Mather New York are back at it to show audiences far and wide what Caterpillar machines and equipment are all about. The duo launched their sixth video today as part of the ‘Built for It Trials’ campaign. The spot, “Driving Range” takes an innovative and unique approach to demonstrating the capabilities and maneuverability of five different Caterpillar machines – just in time for the U.S. Open.

The video captures the challenging task of pro golfers Erimo and Marimo Ikeuchi as they take turns hitting golf balls from a make-shift driving range onto the back of the machines to try and make a hole-in-one. The task is made near impossible as the machines zigzag around the demo-site, shifting directions quickly and with ease. Luckily, at the end, the machines cut the golfers some slack resulting in a hole-in-one.


Creative Agency

Account Manager: Kurt Lundberg, Kate Prescott, Bret Emerson

Chief Creative Officer: Steve Simpson, Chris Garbutt

Creative: Chris Curry, Jerry Dugan, Todd Goodale

Creative Agency: O&M New York

Creatives: David Marino, Emily Clark, Gavin Breyer

Head of TV / Production: Matt Bonin

Planner: Bryan Smith, Liz Sparkman

Producer: Damon Webster

Music and Sound

Music Supervision: Chris Mazur

Sound Engineer: Ken Meyer

Offline

Edit Assistant: Wes Latta, Andrea Podaski

Editor: George Gross

Post Production / VFX

Colourist: Method/Co3

Executive Producer: Jay Cagide

Post Production House: Eyepatch Post

Producer: Laura Shackelford

Production Company

Director: Brandon LaGanke

DOP: Paul McCarthy

Executive Producer: Joanne Golden

Line Producer: Daniel Lubell

Production Company: Eyepatch Production

Category: Automotive , Trucks and Vans

Genre: Stunts