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Creative

O&M NY & Tiffany and Co. Pay Tribute to New York City with New Ad

Ogilvy & Mather North America, 2 years, 6 months ago

New spot shot by Bruno Aveillan celebrates the company's 150 year history

O&M NY & Tiffany and Co. Pay Tribute to New York City with New Ad

Tiffany and Co. and Ogilvy & Mather New York have launched a new spot paying tribute to the iconic city of New York in promotion for the new CT60 watch for men.

In the new spot, ‘New York Minute’ the historic foundations of hardwork and passion that New York City was built on are celebrated through visually captivating imagery and inspirational words. The film depicts triumphant people of NYC defying failure and discovering inspiration, showing that truly anything can happen in a New York minute.

The ad celebrates history, as over 150 years ago the founder of the historic jewelry brand, Charles Tiffany placed one of the first mainstay clocks in NYC outside of Tiffany & Co.’s store. Soon after, New Yorkers began setting their watches to the clock, which then set the pace of their busy lifestyles and the New York Minute was established. With this ad, Tiffany &  Co. honors Charles Tiffany’s involvement in the New York Minute, with the new CT60 watch which was built by the Swiss, but actually inspired by the city that put horology on the map.


Creative Agency

Account Executive: Aniella Opalacz

Account Management: Kat Bear Brown

Art Director: John Doyle

Associate Creative Director: Guido Boehm

Chief Creative Officer: Chris Garbutt

Chief Marketing Officer: (Global) Lauren Crampsie

Creative Agency: Ogilvy & Mather New York

Creative Director: Debra Fried

Executive Director: Leyland Streiff

Executive Producer: Maureen Phillips

Producer: Karl Westman

Senior Copywriter: Parker Sims

Senior Producer: Alexis Stember

Music and Sound

Sound Design: Henryboy

Offline

Edit Company: VFX

Production Company

Director: Bruno Aveillan

DOP: Tristan Sheridan

Production Company: Believe Media

Category: Accessories , Clothing/fashion

Genre: Scenic , Storytelling