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O&M NY Champions Every Type of Family with New IKEA Spots

Ogilvy & Mather North America, 2 years, 1 month ago

'Together, We Eat' campaign brings modern American families to the fore

O&M NY Champions Every Type of Family with New IKEA Spots

Ogilvy & Mather New York and IKEA U.S. are bringing together families with their latest campaign – ‘Together, We Eat’ – part of a larger global effort by IKEA to show ways the brand supports families in their everyday lives. The fully integrated campaign celebrates diversity and new emerging traditions families have while demonstrating the breadth of IKEA’s solutions to help create a better everyday life, no matter who you are or what food means to you.

‘Together, We Eat’ showcases four modern American families and regardless of the differences, each family is brought together in the kitchen, prepping, eating, serving and connecting over food. Whether they are enjoying an elaborate home cooked meal, or a quick take out dinner, the campaign highlights how IKEA allows families to embrace who they really are.

Creative Agency

Account Executive: Alexander Cho

Account Supervisor: Josh Shaner

Art Director: Della Mathew, Justin Bettman, Vanessa Hobbs

Associate Creative Director: Phillip Cho, Nicky Lorenzo, Juan Dominguez

Chief Creative Officer: Corinna Falusi

Copywriter: Mirko Stolz, Dave Skinner, Darren Wright, Caroline Tan

Creative Director: Chris Rowson, Bastien Baumann

Design Director: Francesco Bertelli

Head of TV / Production: (Chief) Matt Bonin

Managing Director: Terry Martin

Project Director: Sebastian Aresco

Senior Designer: Chris Allen

Senior Producer: Jenna Gartland, Karen Rossiter, Petra Boden, Michael Payne

Category: Home appliances , Kitchen

Genre: Comedy