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Creative

O&M New York Pops the Question in New Ad for Tiffany & Co.

Ogilvy & Mather North America, 2 years, 8 months ago

Campaign generated media attention with print starring a recently engaged same-sex couple

O&M New York Pops the Question in New Ad for Tiffany & Co.

Ogilvy & Mather New York has launched Tiffany and Co.’s next installment of the ‘Will You?’ campaign, which launched earlier this week.

The ‘Will You?’ campaign kicked off late last month with print ads that generated major media attention after the 178-year old jeweler’s ads of their engagement rings portrayed a recently engaged same-sex couple sitting on a stoop in NYC. 



Now Tiffany has released a video diving deeper into the love story of the real-life gay couple. The new spot also showcases other modern day couples vowing their love for each other through multiple heart-felt wedding proposals.  

With a modern day twist to the old love story, Tiffany has demonstrated they are willing to make historically bold moves in today’s advertising game. 


Advertiser

Advertiser: Tiffany & Co.

Chief Marketing Officer: Lauren Crampsie

Creative Agency

Account Executive: Aniella Opalacz

Account Manager: Kat Bear Brown

Art Director: David Bradley

Chief Creative Officer: Chris Garbutt

Creative Agency: Ogilvy & Mather New York

Creative Director: John Doyle,

Executive Producer: Elizabeth Lucas

Group Creative Director: Debra Fried, Jackie Leak

Managing Director: Jessica Schaevitz Deacon

Producer: Dagmar Wong

Executive Director: (Art Content Production) Cindy Rivet

Offline

Edit Assistant: Matt Schaff, Theo Mercado

Edit Company: Whitehouse Post

Editor: Barney Miller

Executive Producer: Lauren Hertzberg

Producer: (Sr) Melanie Klein

Post Production / VFX

Creative Director: Kieran Walsh

Executive Producer: Frank Devlin

Flame: Matt Reilly

Post Production House: Carbon VFX

Producer: Briana Brackett

Category: Accessories , Clothing/fashion

Genre: Dialogue