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Opinion and Insight

Olivier Altmann’s Ultimate French Music Video Guide, 2 years, 2 months ago

To understand French creativity you must first understand the power of French promos

Olivier Altmann’s Ultimate French Music Video Guide

One thing you’ll hear if you head to Paris is that French music video directors are doing very, very well. While building up reels of smart, interesting promos they’re also finding success as commercial directors in the international arena. But on the other hand, they are so achingly cool that it can be a little intimidating. Thankfully, Altmann+Pacreau co-founder Olivier Altmann has devised the perfect crib sheet of recent French promos to help you separate your Megaforce from your Fleur et Manu. Enjoy!

Panteros 666 featuring Woodkid - 'Clear',  directed by Ines and Victor


Rag'n'Bone Man 'Hell Yeah' featuring Vince Staples, directed by Truman&Cooper


Christine and The Queens 'Saint Claude', directed by JACK

Thylacine 'Mountains', directed by Cyprien Clement Delmas


Rihanna 'Bitch Better Have My Money', directed by Megaforce


Snoop Dogg 'So Many Pros', directed by François Rousselet (ex Jonas and François)


Jean Michel Jarre 'Glory' featuring M83, directed by Lisa Placet


Enfin Drake 'Energy', directed by Fleur et Manu

Check the video out on Apple Music here.

Madonna 'Living for love', directed by JACK