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Editors' Choice

Oh My, adam&eveDDB's Lastminute Valentine's Day Ad is All Kinds of Sexy

DDB EMEA, 2 years, 8 months ago

Editors' Choice: Robert Smith captures sexy delights of Europe for #lustminute campaign

Oh My, adam&eveDDB's Lastminute Valentine's Day Ad is All Kinds of Sexy

lastminute.com is seducing lovers to enjoy the sexy delights of Europe this Valentine’s Day through a cheeky and bold video. It’s positioning the brand as the go-to site for #lustminute city breaks and gifts, and will be sure to make viewers never look at art or bakers in the same way again.

Launching on 9th February on lastminute.com’s YouTube channel, the video sits at the heart of a wider Valentine’s Day campaign and aims to connect lastminute.com with the big annual day for lovers in a fun and provocative way, to generate a spike of buzz around the date. The delights of Europe will also be passionately embraced by lastminute.com’s social media channels, PR, press ads, CRM, content and naughty hotel recommendations across the lastminute.com site.


The film, created by adam&eveDDB, is not your usual love fest around chocolates and roses. Instead, it showcases a series of suggestive images of famous art, monuments and delicacies from across Europe. Whilst offering cultural inspiration, it sums up perfectly what a Valentine’s weekend break should really be all about. Those who dare to view are taken on a journey with glimpses of Le Pedrera in Barcelona, Europe’s master-bakers in action, winding canals of Venice and a hot ancient sculpture – with exquisite classical music orchestrating the action.

Amanda Cumine, Brand and Communications Director at lastminute.com, explains: “Who would have thought Europe is such a sensually enticing place.  With our video we want to put a smile on people’s face or pink flush on their cheeks and reinforce our irreverent brand personality: Valentine’s Day is a great occasion to remind everyone of how fun spontaneity is and the reasons to love living last minute – doing this in a bit of a cheeky way sits at the heart of everything we do. 

‘In the past year we’ve created some very successful, hilarious videos and we’ve got quite a crush on them now. It fits our passion to let the unexpected happen more often and it’s a great way of showcasing our playful and quirky traits through various channels.”

Advertiser

Advertiser: Lastminute.com

Creative Agency

Art Director: Christopher Bowsher

Chief Creative Officer: Ben Priest

Copywriter: Frances Leach

Creative Agency: adam&eveDDB

Creative Director: Frank Ginger & Shay Reading

Executive Creative Director: Ben Tollett, Richard Brim

Planner: Dom Boyd

Media Agency

Media Agency: Manning Gottlieb OMD

Production Company

Director: Robert Smith

Production Company: cain&abel

Category: Holiday , Travel

Genre: Comedy