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OgilvyOne Inspires Reinvention with New Acquire Learning Campaign

Ogilvy & Mather Asia Pacific, 2 years, 11 months ago

Education-to-employment company launches first major brand campaign

OgilvyOne Inspires Reinvention with New Acquire Learning Campaign

Fast growth education-to-employment company Acquire Learning has launched its first major brand campaign as it looks to leverage the insatiable market demand for vocational education and training leading to relevant careers.

The driving theme of the creative campaign - devised by OgilvyOne and launched this weekend - is ‘Reinvent Yourself’, with the company’s pitch all about inspiring people to make positive change in their lives.

Acquire is the link between education and employment. Its aim is to place one million people into their dream careers by 2020 by helping students ascertain their ideal courses and qualifications; providing career champions to coach and mentor those candidates and ultimately matching them with partner employers.

Global Chief Marketing Officer Kim Vernon said the campaign was designed to inspire a desire among students, job seekers and workers to challenge their status quo, take control of their career choices and ultimately build better lives for themselves.

“Acquire rises when we lift people up. That’s what we’re all about – helping people to help themselves and empowering them to realise their life goals through real career options and relevant education and training pathways,” Ms Vernon said.

“We’ve been blown away by the creative angle which goes to the heart of encouraging and nurturing reinvention.

“Globally, there is a movement building of people wanting greater choice in what they do in life. We are in the midst of a major revolution in education and employment and our goal is to facilitate this positive change.”

Nunn Media has activated the multi-channel mass media launch across TV, radio, newspapers and online.

Category: Corporate and social , Education

Genre: Digital