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Hires, Wins & Business

OgilvyOne Appointed as Marketing Partner by Volkswagen in Hong Kong

Ogilvy & Mather Asia Pacific, 2 years, 6 months ago

The car manufacturer has hired the agency to provide brand and digital marketing support

OgilvyOne Appointed as Marketing Partner by Volkswagen in Hong Kong

OgilvyOne Hong Kong has been appointed as the brand and digital marketing communications partner for Volkswagen Hong Kong. This latest win builds on OgilvyOne’s experience of working with clients in the automotive sector.

Following a competitive pitch process, OgilvyOne will provide through the line communications support for the car manufacturer in Hong Kong. The scope of the assignment will cover print, digital, video and out-of-home consumer marketing.

Commenting on the win, Sheilen Rathod, managing director at OgilvyOne Hong Kong said, "Volkswagen is the leading car brand all agencies want to work with. We know this was an important decision for them and we are delighted to have been selected as their marketing partner. It promises to be an exciting and innovative collaboration.”

Rafael Guida, executive creative officer at OgilvyOne Hong Kong added, “It’s really a privilege to be able to work with such an iconic brand and in such an exciting time in the Hong Kong automotive industry. From a creative point of view it’s a great challenge to maintain the right balance and integration between digital and traditional channels.”

Following the pitch process Agnes Chung, marketing and PR director at Volkswagen Hong Kong revealed what set OgilvyOne apart from the competition. “We were impressed by Ogilvy’s passion for the brand and depth of experience in the automotive category – both of these elements came across in the strong, creative ideas they presented,” she said.

Category: Automotive , Cars