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Ogilvy Sydney Gives KFC's Colonel a Frightful Facelift

Ogilvy Australia, 2 years, 11 months ago

Agency transforms the Pennant Hills store signage for Halloween night

Ogilvy Sydney Gives KFC's Colonel a Frightful Facelift

In an Australian first,  KFC is celebrating Halloween by changing  its Pennant Hills store signage for one night to Celebrate Halloween and substituting the well-known kindly face of the Colonel with a scary skull.

The creative idea, by Ogilvy and Mather, Sydney, was also seeded on Facebook and Instagram.

The Facebook and instagram campaign asked fans to guess which store it is for a trick or treat. To help consumers guess correctly, a video showcasing installation of the sign and wishing a Happy Halloween to KFC customers was also posted. You can see how they performed the Colonel's face-lift here.

KFC Marketing Manager Eva Tran said:  “This was a great opportunity for KFC to continue to be relevant by developing work that is real time and topical"


Advertiser: KFC

Creative Agency

Account Director: Brad Ure

Account Manager: Kate Piatek

Creative Agency: Ogilvy & Mather Sydney

Art Director: Wellison D’Assuncao

Copywriter: Scott Mortimer

Creative Director: Shaun Branagan

Head of Print Production: Paul Baron

Production Company

Director: Peter Bloomfield, Will Horne

Production Company: ONE20

Category: Fast food , Retail and restaurants

Genre: Experiential