Ogilvy Melbourne Tantalizes Taste Buds for the Melbourne Food & Wine Festival
Combining a deep-rooted love of food and wine with creativity and the arts is at the core of a new campaign launched this week by Melbourne Food & Wine Festival, via Ogilvy Melbourne.
Continuing its highly successful tagline “Discover Something New” launched last year, the campaign forms a close collaboration between some of Australia’s biggest name chefs and designers who worked together to create a visual representation of the chef’s hallmark culinary creations in a cleverly crafted animated campaign.
The Melbourne Food and Wine Festival is recognised as one of Australia’s pre-eminent food and wine events. The campaign comprises TV, Radio, Press, Digital & Outdoor, and launched this week ahead of the festival kicking off on 27th Feb. It runs through until 15th March.
Advertiser: Melbourne Food & Wine Festival
Account Director: Mahli Pullen
Account Manager: Odile Nyssen
Art Director: Brett Williams
Copywriter: Tim Pashen, Kiriana Wheaton
Creative Agency: Brendon Guthrie
Designer: Jesse Steinfort
Head of Print Production: Mary Darzi
Strategist: Joe Heath
TV Producer: Lauren Free
Music and Sound
Sound Design: Stephen Renfree, Bang Bang Studios
Post Production / VFX
Animation: Dan Short, The Craft Shop New Zealand
Category: Events , Sports and leisure