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Ogilvy Melbourne Tantalizes Taste Buds for the Melbourne Food & Wine Festival

Ogilvy & Mather Asia Pacific, 2 years, 8 months ago

Agency paints a tasty picture for new 'Discover Something New' campaign

Ogilvy Melbourne Tantalizes Taste Buds for the Melbourne Food & Wine Festival

Combining a deep-rooted love of food and wine with creativity and the arts is at the core of a new campaign launched this week by Melbourne Food & Wine Festival, via Ogilvy Melbourne.

Continuing its highly successful tagline “Discover Something New” launched last year, the campaign forms a close collaboration between some of Australia’s biggest name chefs and designers who worked together to create a visual representation of the chef’s hallmark culinary creations in a cleverly crafted animated campaign.

The Melbourne Food and Wine Festival is recognised as one of Australia’s pre-eminent food and wine events.  The campaign comprises TV, Radio, Press, Digital & Outdoor, and launched this week ahead of the festival kicking off on 27th Feb.  It runs through until 15th March.


Advertiser: Melbourne Food & Wine Festival

Creative Agency

Account Director: Mahli Pullen

Account Manager: Odile Nyssen

Art Director: Brett Williams

Copywriter: Tim Pashen, Kiriana Wheaton

Creative Agency: Brendon Guthrie

Designer: Jesse Steinfort

Head of Print Production: Mary Darzi

Strategist: Joe Heath

TV Producer: Lauren Free

Music and Sound

Sound Design: Stephen Renfree, Bang Bang Studios

Post Production / VFX

Animation: Dan Short, The Craft Shop New Zealand

Category: Events , Sports and leisure

Genre: choreography