Ogilvy & Mather UK Partners with Stonewall
Ogilvy & Mather Group UK has become a member of Stonewall’s Diversity Champions Programme. Stonewall was founded in 1989 and promotes equality and justice for the lesbian, gay and bisexual (LGB) community. Ogilvy & Mather Group UK will work closely with Stonewall to celebrate equality and diversity through events with clients and other LGBT networks.
Annette King, Chief Executive Officer, Ogilvy & Mather Group UK commented: “We want to foster a workplace where people can be themselves; where women and men from a diverse range of backgrounds can thrive. Our partnership with Stonewall strengthens our resolve to promote an open, honest and inclusive work environment.”
Simon Feeke, Director of Workplace Programmes, Stonewall commented: “By joining the Diversity Champions Programme, Ogilvy recognises that people perform better when they can be themselves. Our members are forward-thinking employers who want to recruit, recognise and support the very best staff. Good employers understand that providing support for all staff improves their operational effectiveness.”
Ogilvy Pride is the Group’s LGBT & Straight Ally professional network, and was established by Andrew Barratt in the Ogilvy UK office in February 2014. Ogilvy’s global efforts were recognized by the Human Rights Campaign Organisation who awarded the agency a 100% score in its Corporate Equality Index 20151, recognising the Group as a great place to work for individuals in the LGBT community.
Ogilvy & Mather has considerable experience in marketing to the LGBT community.
In 2013, Ogilvy & Mather Paris won a Cannes Lions Gold for its Google Plus Same-Sex Marriage campaign. Earlier this year, Ogilvy & Mather Group UK worked with Geometry Global on its LGBT Avatars campaign for Prague Pride.
Category: Associations , Corporate and social