Ogilvy & Mather London & São Paulo Win 4 Golds at Cannes for Campaigns Against Violence
At the Cannes Lions Festival of Creativity 2015, Ogilvy & Mather has taken home seven Gold Lions across its global network, with four of its Gold Lions being awarded for campaigns against violence.
Ogilvy & Mather London won two Golds in the Press Lions category for its powerful 2015 initiative, ‘It Happens here’, for anti female genital mutilation (FGM) charity, 28 Too Many, which centred on ending violence against women in the form of FGM.
The creative used bold imagery of six European national flags that have been mutilated and savagely stitched back together to raise awareness that, contrary to public perception, FGM is widely practiced across Europe, with hundreds of thousands of girls currently at risk.
Ogilvy & Mather São Paulo, Brasil was recognised for its ‘Security Moms’ initiative for Sport Club do Recife, winning two Gold Lions in the Promo & Activation category. The campaign addressed the issue of violence at football matches in Brazil, which has had the dubious honour of leading the world table of football-related deaths for a number of years.
At the most violent game of the 2015 season in Brazil, Ogilvy & Mather São Paulo recruited some of the most violent fans’ mothers as security guards to keep the crowd under control. For the first time in years there were no reported incidents at the match.
Ogilvy Paris also won Gold in Press for its celebrated ‘Together’ initiative for Coca Cola, while INGO Stockholm was awarded Gold for ‘Bosse’s Milk’ for Lidl in Direct, and David Miami landed Gold for ‘Proud Whopper’ for Burger King in Promo & Activation.
Tham Khai Meng, worldwide chief creative officer at Ogilvy & Mather, said: “Every Gold Lion is an honour, but it is particularly meaningful when the Jury recognises work that does such good in the world. We thank our courageous clients and our outstanding creative teams for their talent and humanity.”
Today Ogilvy & Mather won a total of 30 Lions including: 7 Gold, 11 Silver and 12 Bronze Lions across Press, Promo & Activation, Direct and Mobile.
At Lions Health, which took place on Friday 19th and Saturday 20th June, Ogilvy & Mather also took home 4 Gold, 8 Silver and 4 Bronze Lions.