Ogilvy China Selected to Launch Consumer Electronics Show in Shanghai
Ogilvy China has been selected by the Consumer Electronics Association (CEA) to assist with strategic brand communications and activation in support of the 2015 International CES Asia which will run May 25-27 in Shanghai, China.
CEA is the U.S. based trade association representing the USD223 billion U.S. consumer electronics industry. CEA has produced the annual International CES, the world’s gathering place for all who thrive on the business of consumer technologies, for more than 45 years in Las Vegas, debuting some of the most compelling, innovative and breakthrough technologies. CES Asia will continue this trend in the Asian market by showcasing the full breadth and depth of the innovation value-chain, ranging from connectivity and the “Internet of Things” to 3D printing, robotics and wearables.
Ogilvy has worked with many key technology brands to launch large-scale events in China, ranging from the IBM Smarter Cities forum to helping Caterpillar launch their website and mobile app community. For the CES Asia event, Ogilvy will work closely with CEA to showcase the latest products and technologies to CE industry executives, domestic and foreign buyers, international media and Chinese consumers.
“A tremendous technology event like CES Asia deserves great, innovative thinking,” says Chris Reitermann, CEO of Ogilvy China. “By leveraging our services across the board – from K1ND to social buzz to exciting activation activities – our team will help CES Asia gain the momentum they need to captivate the Asia technology marketplace.”