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Cannes 2016

Nurturing the Talent of Tomorrow at Cannes Lions

Getty Images, 2 years, 3 months ago

Senior Director, Creative Content at Getty Images Paul Foster on the next generation of budding talent

Nurturing the Talent of Tomorrow at Cannes Lions

A hotbed for creativity, innovation and rosé; Cannes Lions is the event of the year for professionals and enthusiasts in the world of brands and advertising.  With the best creative minds discussing the good, the bad and the ugly of advertising in 2015, we mustn’t forget to look at the upcoming generation of talent.  Without a crystal ball it’s hard for us to predict what will come in the future decades of advertising. However by nurturing the talent of tomorrow, finding out what inspires them and encouraging their creativity, we can certainly assure that it’s in safe hands. 

Imagine going to a new city with an old guidebook, written by hundreds of authors, all with contradicting opinions of the best places to go – you’re going to get lost. Without guidance this is the position young creatives are left in.  Mentoring and education is imperative for young talent. 

It ensures these budding talents enter the industry with sound knowledge and an idea of where they fit in. Cannes Lions not only sparks the inspiration of young talent but helps them to uncover their creative ambition and drives it.  It gives them a chance to see influential creative work and listen to talks from the biggest and best in the industry and learn about the thinking behind campaigns. There is no other opportunity in the world quite like this on a global scale.

Each year the entrants are given a global platform for their voices to be heard. With feedback and guidance from the Cannes jury, they are given real life advice and encouragement for their ideas.  Having their concepts heard will inspire them to create, and the guidance they receive is invaluable to developing their skills in the longer term. Along with being a fantastic learning curve, the Young Lions are famed for opening the door for careers within prestigious agencies for the participants. 

A previous candidate, M’Elena Holder, earlier this year found herself in a sea of post-it notes, creating, editing and redesigning what would become the winning print ad for the non-profit Every Mother Counts campaign competition with Young Lions. Now she is employed by Getty Images designing the posters for the Young Lions competition in 2015.  These posters have been created with one objective in mind, to motivate and inspire young talent to believe in their work and ideas; a message all too familiar to M’Elena Holder when she was a Young Lion. 

When we raise a glass to campaigns such as ‘LikeAGirl,’ and celebrate the talent of 2015, let’s remember that nurturing the next generation is imperative for the future of advertising. By inspiring these individuals today, we are building an exciting creative future.