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Creative

Not To Scale & GMMB Help Common Core Get Colourful In New Animated Spot

double E communications, 2 years, 8 months ago

Joe Donaldson directs a cheerful animated short

Not To Scale & GMMB Help Common Core Get Colourful In New Animated Spot

Council of the Great City Schools recently tapped New York production and animation company Not To Scale and agency, GMMB to create “Conversation,” a colorful animated spot for the new Common Core State Standards.


The fast paced piece is an upbeat conversation between teacher and student. Not To Scale’s animation brings motion and vibrancy into the piece, which provides an entertaining view of the new educational standard. The spot’s fluid style and direction created a cohesive piece that perfectly married animation and narration.


Animation

Animation Company: Not To Scale

Animator: (Lead) Ben Hill, Austin Hermann, Barbara Benas

Animators: Tyler Wergin, Eve Weinberg

Producer: Zack Kortright, Chad Carbone

Creative Agency

Creative Agency: GMMB

Interactive / Digital Agency

Interactive Sound Design: Wesley Slover

Production Company

Director: Joe Donaldson

Executive Producer: Santino Sladavic

Production Company: Not To Scale

Production Manager: Anna Lauren Farrell

Category: Corporate and social , Education

Genre: Animatics , Visual VFX