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Norm MacDonald Is the 'Real Colonel Sanders' for W+K Portland's Latest KFC Ads

Wieden+Kennedy Portland, 2 years, 2 months ago

Comic & Saturday Night Live veteran assumes the suit following the May ad campaign

Norm MacDonald Is the 'Real Colonel Sanders' for W+K Portland's Latest KFC Ads

On the heels of the widely lauded May ad campaign, Kentucky Fried Chicken continues to weave Colonel Sanders into the fabric of American pop culture with its latest advertising spots featuring “Last Comic Standing” judge and “Saturday Night Live” veteran Norm Macdonald as its iconic, ribbon-tied founder. The “Real” Colonel Sanders is now back to sell the world’s greatest chicken.

“Other than not quite looking like him, his voice being different, and his inability to cook the world’s best chicken, we thought Norm was the perfect choice to play the Real Colonel. I think the fans will agree.” says Kevin Hochman, chief marketing officer KFC US.  

As many now know, Colonel Harland Sanders lived the American dream so we could all eat the American dream.  Whether it was his stint as a US Army mule-tender in Cuba, a ferryboat entrepreneur, an amateur obstetrician, or an unsuccessful political candidate – Colonel Sanders lived far too amazing a life to be told in just one act! The latest spots continue to pay homage to KFC’s history.  “For the first ads, we rebooted things that made Kentucky Fried Chicken the most favorite chicken brand in the world.  We brought back the Colonel’s iconic office, his white stretch limo, and the children’s mandolin band he outfitted with instruments and white Colonel Suits to create authentic Kentucky bluegrass music,” said Hochman, “And the new set of ads are more of that same homage to the things that made Kentucky Fried Chicken such an important part of American families.”

"I was blown away when I learned that Colonel Sanders didn’t even start KFC until he was 65. That’s a whole lot of legend to fit into a couple decades, and it takes a strong work ethic, the kind you don’t see every day, to do it like he did, says Norm Macdonald.  “He never gave up, never accepted less than the best and never held back an opinion. Plus he looks great in white."

Creative Agency

Account Management: Jess Monsey / Jesse Johnson / Andrie Wheeler

Art Director: Helen Rhodes

Business Affairs: Connery Obeng

Copywriter: Jon Marshall

Creative Agency: W+K Portland

Creative Director: Eric Baldwin / Karl Lieberman

Executive Creative Director: Joe Staples / Mark Fitzloff

Head of Production: Ben Grylewicz

Media Planner: Alex Barwick

Planner: Britton Taylor / Lizzie Hanner / Matt Hisamoto

Producer: Jennie Lindstrom / Endy Hedman

Project Manager: Chenney Gruber

Social: (Strategy) John Dempsey

Music and Sound

Music Production: Lime

Producer: Kelley Bayett, Susie Boyajan

Sound Design: Michael Anastasi

Sound Mix: Loren Silber


Edit Company: Joint

Editor: Steve Sprinkel

Executive Producer: Leslie Carthy

Producer: Lauren Pullano

Post Production / VFX

Flame: John Shirley

Post Production House: The Mill

Producer: Anastasia von Rahl

VFX Supervisor: Phil Crowe

Production Company

Director: Ulf Johansson

DOP: Andrejz Sekula

Executive Producer: Philippa Smith

Line Producer: Justine Madero

Production Company: Smith & Jones Films

Category: Fast food , Retail and restaurants

Genre: Comedy