NIVEA's Sun-sensitive Dolls Teach Kids at the Beach a Valuable Lesson
Protecting children while on the beach is at the heart of NIVEA Sun Kids’ philosophy. Parents often struggle to snag their excited children long enough to properly apply sunscreen, so how do you teach a young child the importance of wearing sunscreen?
Introducing the NIVEA Doll, a doll that is sensitive to the rays of the sun, created by FCB Brasil.
On one of the most popular beaches in Brazil, UV-sensitive dolls were given to mothers and children aged three and older. Mothers were able to use the dolls to vividly show kids what happens if they don’t use sunscreen. A true technological advance that marries creativity and technology.
“The NIVEA Doll combines fun at the beach with skincare education. It also helps a brand that has been around for a hundred years create an emotional relationship with new generations,” says Max Geraldo, creative VP for FCB Brasil.
“Protecting and caring is something we learn from an early age. This emotional bond is what this NIVEA action offers. Through the magic of technology, children can see the sun’s effect on the skin of the doll,” adds Joanna Monteiro, creative VP for FCB Brasil.
This is the amazing follow-up to last year’s Cannes Mobile Grand Prix award winning “Protection Ad” created by the FCB Brasil for NIVEA.
Director: Daniel Soro, Alexandre Chalabi and Paula Brandão
Art Buyer: Tina Castro and Daniel Gonçalves
Art Director: Ricardo Silveira, Rodrigo Leal Rodrigues, Victor Bustani
Copywriter: André Bittar, Giampetro Zanon, Marcelo Jun Sato
Creative: (VP) Joanna Monteiro and Max Geraldo
Creative Agency: FCB Brasil
Creative Director: Adriano Alarcon and Carlos Schleder
Digital Creative Director: Pedro Gravena
Illustrator: Estúdio Ícone
Media Planner: Alexandre Ugadin, Sergio Broto, Rachid Antun
Planner: Raphael Barreto, Frederico Steinhoff
Planners: Alice Alcantara and Stephanie Day
Technology: Gerson Lupatini and Marcio Bueno
Music and Sound
Music Production: Satélite Áudio
Editor: Luiz Eduardo Doria, Rodrigo Resende and Abner Palma
Post Production / VFX
Compositor: Alessandro Gerace
Motion Graphics: Diego Bischoff, Manoel Roque, Paulo Rogério de Oliveira
Post Production House: Piloto
Production Coordinator: Nayla Kols
Production Manager: Mariana Guerra and Fernanda Ragazzi
Category: Beauty/health , Health care