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Editors' Choice

NIVEA's Sun-sensitive Dolls Teach Kids at the Beach a Valuable Lesson

FCB US, 2 years, 4 months ago

Editors' Choice: FCB Brasil deploys dolls that burn in the sun to get kids using sunblock

NIVEA's Sun-sensitive Dolls Teach Kids at the Beach a Valuable Lesson

Protecting children while on the beach is at the heart of NIVEA Sun Kids’ philosophy. Parents often struggle to snag their excited children long enough to properly apply sunscreen, so how do you teach a young child the importance of wearing sunscreen?

Introducing the NIVEA Doll, a doll that is sensitive to the rays of the sun, created by FCB Brasil.  

On one of the most popular beaches in Brazil, UV-sensitive dolls were given to mothers and children aged three and older. Mothers were able to use the dolls to vividly show kids what happens if they don’t use sunscreen. A true technological advance that marries creativity and technology.

“The NIVEA Doll combines fun at the beach with skincare education. It also helps a brand that has been around for a hundred years create an emotional relationship with new generations,” says Max Geraldo, creative VP for FCB Brasil.

“Protecting and caring is something we learn from an early age. This emotional bond is what this NIVEA action offers. Through the magic of technology, children can see the sun’s effect on the skin of the doll,” adds Joanna Monteiro, creative VP for FCB Brasil.

This is the amazing follow-up to last year’s Cannes Mobile Grand Prix award winning “Protection Ad” created by the FCB Brasil for NIVEA.

Animation

Director: Daniel Soro, Alexandre Chalabi and Paula Brandão

Creative Agency

Art Buyer: Tina Castro and Daniel Gonçalves

Art Director: Ricardo Silveira, Rodrigo Leal Rodrigues, Victor Bustani

Copywriter: André Bittar, Giampetro Zanon, Marcelo Jun Sato

Creative: (VP) Joanna Monteiro and Max Geraldo

Creative Agency: FCB Brasil

Creative Director: Adriano Alarcon and Carlos Schleder

Digital Creative Director: Pedro Gravena

Illustrator: Estúdio Ícone

Media Planner: Alexandre Ugadin, Sergio Broto, Rachid Antun

Planner: Raphael Barreto, Frederico Steinhoff

Planners: Alice Alcantara and Stephanie Day

Technology: Gerson Lupatini and Marcio Bueno

Music and Sound

Music Production: Satélite Áudio

Offline

Editor: Luiz Eduardo Doria, Rodrigo Resende and Abner Palma

Post Production / VFX

Compositor: Alessandro Gerace

Motion Graphics: Diego Bischoff, Manoel Roque, Paulo Rogério de Oliveira

Post Production House: Piloto

Production Coordinator: Nayla Kols

Production Company

Production Manager: Mariana Guerra and Fernanda Ragazzi

Category: Beauty/health , Health care

Genre: Stunts