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Nissan's 'With Dad' Super Bowl Spot Wins YouTube's Adblitz 2015

TBWA\Chiat\Day LA, 2 years, 8 months ago

TBWA\Chiat\Day LA's Super Bowl ad hits 22 million views since February 1st

Nissan's 'With Dad' Super Bowl Spot Wins YouTube's Adblitz 2015

Google today announced that Nissan North America’s “With Dad” Super Bowl XLIX commercial has beat out all competition to win this year’s YouTube AdBlitz.

“With Dad” was voted by fans as their Favorite Super Bowl Commercial of 2015. With nearly 40 percent more total votes cast this year than last, this year’s fan favorite received 60 percent more votes than last year’s top pick.

The “With Dad” commercial, which follows an up-and-coming race driver through his journey to the highest levels of motorsports competition, uses a narrative soundtrack provided by Harry Chapin’s iconic “Cat’s In the Cradle.” It depicts the struggles of a father and mother to balance work and family while they raise their son. In the end, the cycle, so well known in Chapin’s song, is broken.

The commercial also introduced audiences to two new vehicles never before seen: the GT-R LM NISMO, which will contest the LM P1 class of the FIA World Endurance Championship, the highest category in world sports car racing; and the all-new 2016 Nissan Maxima sports sedan, which will debut at the upcoming New York International Auto Show in April.

“The tremendous response we’ve had to the commercial is due in part to the excitement around the new vehicles teased in the spot, but mainly came down to creating a story that authentically resonated with our audience,” saidFred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S., Nissan North America. “In the commercial we saw both parents share equally in the courage, hard work and sacrifice required to keep the family strong – a struggle many people can relate to in their own daily lives.”

Prior to the Super Bowl, Nissan teased the theme of fatherhood featured in the commercial through a series of films made in collaboration with popular YouTube content creators and released to their extensive fan bases. During the game, viewers were asked to post their own #WithDad moments to social media.

As of today, the “With Dad” spot has received over 22 million views since it was first posted on February 1, 2015. TBWA\Chiat\Day Los Angeles, Nissan’s advertising agency, created the winning commercial.

Category: Automotive , Cars