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Hires, Wins & Business

Nissan to Drive Reality Show The Bachelor Australia's Journey to Love

BWM Dentsu Sydney, 2 years, 2 months ago

The brand’s first sponsorship of the program, managed by Dentsu Aegis Network’s (DAN) sponsorship and integration division, will be aired tonight

Nissan to Drive Reality Show The Bachelor Australia's Journey to Love

When The Bachelor Australia returns to screens for Season 3 tonight, Bachelor Sam Wood will be driving a Nissan.

This season, Nissan Motor Co. (Aust) Pty Ltd will be promoting the Nissan QASHQAI and 370Z, with in-program vehicle integration and car cam features to capture all the drama. The partnership also extends across, with dedicated integration and exclusive behind the scenes content.

One lucky viewer is also set to walk away with a brand new Nissan QASHQAI, thanks to a consumer promotion promoted across the network.

Nissan Australia executive general manager of marketing Chris Mandile said: “We look forward to promoting the Nissan QASHQAI in front of a highly-engaged TV audience.”

Network Ten chief sales officer Louise Barrett said: “We’re thrilled that Nissan have joined us on this adventure. Together we’ve really embraced the sponsorship, and we look forward to rolling out innovative integration across the season.”

The sponsorship is being managed by Dentsu Aegis Network head of sponsorships and integration, Natalie Kean, who leads a team of sponsorship specialists to service larger media sponsorships and integration across the network.

The Bachelor Australia: Season 3 starts 7.30pm tonight, and follows brand new Bachelor, Tasmanian Sam Wood, on his search for true love.

Category: Automotive , Cars

Genre: Strategy/Insight