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Creative

Nissan JUKE and TBWA\HAKUHODO Dare Us to Design Our Dream Car

staging.lbbonline.com, 2 years, 6 months ago

In an interactive campaign, including an online competition that saw over 13,000 designs submitted

Nissan JUKE and TBWA\HAKUHODO Dare Us to Design Our Dream Car

Nissan JUKE’s latest online campaign, ‘JUKE by YOU’, invited the general public to design their very own Nissan JUKE car decal, and share on social media for a chance to see their design brought to life.

Using the interactive decal design platform on the ‘JUKE by YOU’ website, users were able to create their personalised Nissan JUKE before submitting it to the online competition. Over 13,000 designs were received after the launch of the project late last year.

After a screening process, Kyoto resident, Masashi Sugimoto, was selected as the winner and revealed to the world as the official JUKE Decal Designer. Sugimoto’s grand prize-winning design, ‘JUKE by MASASHI’, was based on Kumadori – the traditional stage makeup of Kabuki. His unique, yet classically traditional motif was unveiled to media at a Tokyo press event.

The recently launched film features a Nissan JUKE, adorned with the Kabuki design, driving through the streets of Tokyo at night. Sugimoto will be driving the car through the streets of Kyoto as his prize.



Nissan JUKE is equipped with customisable side door mirrors and center console, and ‘JUKE by YOU’, created by TBWA\HAKUHODO, expanded on this customisation concept to envision a new era in which people can casually design and customise their own cars, with the same ease and simplicity as changing their mobile-phone cases.

The competition is now closed, but users can continue to design their own Nissan JUKE at ‘JUKE by YOU’.

Creative Agency

Account Director: Satoshi Suzuki

Account Executive: Ryosuke Ohata

Art Director: Takuya Ozaki

Copywriter: Nobuhiro Arai

Creative Agency: TBWA\HAKUHODO

Creative Director: Takahiro Hosoda

Executive Creative Director: Miki Matsui

Interactive Producer: Kazuoki Uedo

Photographer: Kazuhiro Kageyama (Netin) 

Producer: Hirotaka Fukatsu

Account Supervisor: Masakazu Kobayashi

Digital Production Company

Art Director: Junya Hoshikawa

Developer: Tomoya Takahashi (orunica) & Takanori Kawai

Digital Production: BIRDMAN

Tech Director: Tomoya Takahashi (orunica)

CG Designer: Yuya Murata

Designer: Junya Hoshikawa, Erika Otsuka & Gabriel Shiguemoto

Director: Takuro Ito

System: Kousei Motoyoshi

Web Movie Director: Shingo Ab (Freelance)

Web Movie Producer: Shujiro Ishizawa (EPOCH)

Web Producer: Kazunori Mizobuchi (PYRAMIDFILM QUADRA)

Interactive / Digital Agency

Production Manager: Takuma Hiraoka (PYRAMIDFILM QUADRA)

Music and Sound

Sound Production: Yuuki Ono (WONDROUS)

Production Company

AD: Norihito Segawa (SPIRITS Inc.) 

Director: Takayuki Niwa & Ryota Ishi & Akimasa Kodamaa (Netin)

Producer: Hisashi Nakamura

Production Company: AOI Pro.Inc.

Production Manager: Taizo Hiratani & Hiroki Tamate 

Category: Automotive , Cars

Genre: Digital , Experiential , Storytelling , Stunts