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Nike Is Pulling On Heartstrings With This Film Featuring Tiger Woods & Rory McIlroy

Wieden+Kennedy Portland, 2 years, 6 months ago

Wieden+Kennedy Portland and Biscuit’s Steve Rogers with an inspiring tale ahead of The Masters

Nike Is Pulling On Heartstrings With This Film Featuring Tiger Woods & Rory McIlroy

Extraordinary athletes serve as idols to the next generation. Their greatness inspires, and in turn, the inspired become role models themselves. Tiger Woods idolized Jack Nicklaus. Rory McIlroy looked up to Tiger Woods. And now, Woods and McIlroy compete side by side as they fuel the dreams of sport’s future greats. It’s a ripple effect.

In that vein, Nike Golf has created a new film, “Ripple,” that captures the powerful influence of Woods on a young McIlroy. “Ripple” is a story of relentless pursuit by two remarkable athletes, Woods and McIlroy, and their respective paths to greatness.

Produced in one- and two-minute versions, the film follows the inspirational journey of McIlroy growing up, captivated by Woods’s awe-inspiring performances, his strokes of genius, his athleticism and his swing. Seeing fist pump after fist pump, victory after victory, and with posters of Woods in his room, the film shows McIlroy dreaming of one day competing against Woods — symbolic of the dream held by many young golfers around the world. 

“As a kid, I looked up to Tiger,” said McIlroy, who hit a 40-yard drive at the age of just two. When I first saw him on TV, I remember being completely enamored by the energy he brought to the sport. His will to win. His determination. His fight.”

“I’ve been in that same situation,” said Woods. “Growing up, Jack was my idol. My first recollection of The Masters was 1986, when Jack won. I remember him making a putt at 17 and lifting that putter up. Fourteen years later at the 2000 PGA Championship, I got to play with and against him – someone I looked up to.”

The film begins with a reenactment of a young McIlroy intensely watching Woods win his first U.S. Amateur Championship on TV in 1994. A few years later, still from his hometown in Holywood, Northern Ireland, McIlroy witnessed Woods’s electrifying performance of winning his first Masters title by an astounding 12 shots. As the film progresses, we see McIlroy emulating Woods’s work ethic, perfecting his game in the rain, working on his putting stroke on a putting green at his house (filmed at his actual childhood home), with his mother Rosie and father Gerry supporting him all the way.

The film culminates with the two professionals competing against each other, walking side by side down the fairway –inspiration for who’s next.

The film was conceived by Wieden+Kennedy Portland, and directed by Steve Rogers through Biscuit Filmworks.

Creative Agency

Account Management: Alyssa Ramsey / Rob Archibald / Heather Morba / Ramiro Del-Cid

Art Buyer: Amy Berriochoa

Art Director: Derrick Ho

Business Affairs: Dusty Slowik

Copywriter: Brock Kirby

Creative Agency: W+K Portland

Creative Director: Chris Groom / Stuart Brown

Digital Designer: Rob Mumford

Executive Creative Director: Joe Staples / Mark Fitzloff

Executive Producer: (Interactive) Patrick Marzullo

Head of Production: Ben Grylewicz

Media Planner: Alex Dobson / Jocelyn Reist

Photographer: Luke Delong

Planner: Andy Lindblade / Brandon Thornton

Producer: Jeff Selis

Producers: (Content) Byron Oshiro

Project Manager: Nancy Rea

Strategist: (Interactive) Reid Schilperoort

TV Producer: Jeff Selis

Music and Sound

Composer: Ludovico Einaudi

Song: Nuvole Bianche


Edit Company: Joint Editorial

Editor: Peter Wiedensmith

Executive Producer: Patty Brebner

Producer: Leslie Carthy

Post Production / VFX

Post Production House: The Mill

Producer: Will Lemmon

VFX Supervisor: Tim Davies

Production Company

Director: Steve Rogers

DOP: Nicolas Karakatsanis

Executive Producer: Holly Vega

Line Producer: Vincent Landay

Production Company: Biscuit Filmworks

Category: Outdoor equipment , Sports and leisure

Genre: People , Storytelling