NIKE AIR MAX 95 & Ogilvy & Mather Hong Kong Embrace 90s Nostalgia to Mark 20th Anniversary
NIKE AIR MAX 95 is one of the most iconic and sought after sneakers of all time. Twenty years on from the original launch, The Anatomy of Air campaign, marks the re-release of this all-time favourite shoe with a throwback to 1995.
Tapping into the mid-90’s craze of collecting exclusive trading cards and limited edition sneakers, Ogilvy & Mather Hong Kong, teamed up with local artists to create an exclusive series of collectable cards showcasing the AIR MAX 95 range through the years.
The collection includes a number of limited edition holographic cards, which allow holders to win a pair of limited edition AIR MAX 95s, and the exclusive shiny NIKE iD card that gives lucky winners the chance to customise their very own AIR MAX 95.
Just like in 1995, the cards are available from refurbished vending machines at KicksLounge in Harbour City, Tsim Sha Tsui and Nike Store, Percival Street, Causeway Bay. Running from July 25 – August 25, news of the campaign is already spreading fast on social media and sneaker blogs, and also driving traffic to the flagship stores.
Reed Collins, chief creative officer, Ogilvy & Mather Group, Hong Kong, said: “With an innovative client like Nike, we had to think of an execution that matches the brand’s personality. The Anatomy of Air campaign definitely captures this vision. It also shows how Ogilvy is continuing to branch out from traditional advertising and take an entertainment-first approach with content that can be easily shared across a multitude of channels.”
Account Executive: Arnold Yu
Account Manager: Ava Lee
Art Director: John Koay, Elaine Li
Chief Creative Officer: Reed Collins
Creative Agency: Ogilvy & Mather Group, Hong Kong
Creative Director: John Koay
Group Account Director: Penny Chow
Illustrator: Simon Koay, Kristopher Ho, Brainrental, John Koay & Elaine Li
Senior Account Manager: Charlie Tsang
Category: Clothing/fashion , Shoes
Genre: Creative technology , Experiential , Fashion & Beauty , Illustration