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Creative

Nick Lachey Sells Out Twice in BBDO NY's Peanut Butter Twix Campaign

BBDO New York , 2 years, 7 months ago

Both Left TWIX & Right TWIX endorse the former boy band singer

Nick Lachey Sells Out Twice in BBDO NY's Peanut Butter Twix Campaign

To help introduce its new Peanut Butter line extension, Twix has launched a new advertising campaign building on the brand’s successful “Left TWIX/Right TWIX” platform introduced two years ago.

For this campaign, both Peanut Butter Left TWIX and Peanut Butter Right TWIX have enlisted the services of Nick Lachey to serve as spokesperson for their respective brand.  Of course, this puts Nick in a somewhat tenuous situation, advocating on behalf of two “competing” companies and highlighting the absurd rivalry between the two.  Which is also a way of having fun with celebrity endorsement campaigns.


Advertiser

Advertiser: TWIX

Creative Agency

Account Director: Lisa Piliguian, Phil Brolly

Account Executive: Aparna Joshi

Account Manager: Ashley Gill

Chief Creative Officer: David Lubars, Greg Hahn

Copywriter: Peter Alsante

Creative Agency: BBDO New York

Creative Director: Peter Alsante, Andre Massis

Director of Integrated Production: David Rolfe

Executive Creative Director: Gianfranco Arena, Peter Kain

Executive Producer: (Group) Amy Wertheimer, Alex Gianni, (Art) Betsy Jablow

Group Account Director: Susannah Keller

Managing Director: Kirsten Flanik

Planner: Alaina Crystal

Planning Director: (Group) Crystal Rix

Offline

Edit Company: No 6

Editor: Jason Macdonald

Executive Producer: Corina Dennison

Print / OOH

Agent: Martin Schoeller Studio

Photographer: Martin Schoeller

Retoucher: Jim Lewis

Production Company

Director: Kenny Herzog

Executive Producer: Ralph Laucella

Line Producer: Ken Licata

Production Company: O Positive

Talent Acquisition

Talent Acquisition: The Marketing Arm

Category: Food , Snacks and confectionary

Genre: Comedy